NEW
YORK, April 30, 2024 /PRNewswire/ -- The
HOW Agency, a full-service digital agency and subsidiary of 5WPR,
announced today that its work for client BUILT has been named a
finalist in the SEO & SEM category of the 16th Annual Shorty
Awards.
As the digital agency of record for BUILT, the HOW team was
tasked with rebuilding their digital strategy to bridge the gap
between their existing marketing efforts and growth in their
direct-to-consumer business.
"Our team leads every endeavor with a performance thinking
mindset – which gives us the ability to look at platforms,
targeting, and messaging with intention and purpose," said
Paul Miser, EVP and Group Director
of The HOW Agency. "The search landscape is incredibly competitive,
so not only exceeding client expectations through our work and
results, but also being acknowledged as a finalist in the Shorty
Awards, is an honor."
The Shorty Awards recognize the best individuals and
organizations on social media and digital platforms. Winners are
selected by a panel of judges and announced during a ceremony in
Tribeca, NYC on May 22nd. Additional
Audience Honor Awards are selected through public votes.
About HOW
HOW, a 5W agency, is a digital marketing agency driven by a belief
in radical accountability: every digital dollar must demonstrate
how it grows businesses and creates opportunities. With clients
spanning both B2C and B2B sectors, HOW's work has been recognized
by industry leaders such as the PR Daily Social Media and Digital
Awards, and was named a Top 20 Digital Marketing Agency of the Year
in 2023. For more information, visit howagency.co.
About 5WPR
5WPR is a full-service PR agency in NYC known for its
cutting-edge programs that engage with businesses, issues, and
ideas. Founded by Ronn
Torossian over 20 years ago, 5W has been named a top US
and NYC PR Agency by leading industry publication O'Dwyer's.
Additionally, it was awarded Agency of the Year in the 2024
American Business Awards® and continuously brings leading
businesses a resourceful, bold, and results-driven approach to
communication. The agency has more than 250 professionals serving
clients in B2C (Beauty & Fashion, Consumer Brands,
Entertainment, Food & Beverage, Health & Wellness, Travel
& Hospitality, Technology, Nonprofit), B2B (Corporate
Communications and Reputation Management), Public Affairs, Crisis
Communications, and Digital Marketing (Social Media,
Influencer, Paid Media, SEO). In addition to its business
accolades, 5W was named to the 2024 Digiday WorkLife Employer of
the Year list. For more information and to join our team, visit 5W
Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com / 212.584.4310
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SOURCE The HOW Agency