NEW
YORK, May 1, 2024 /PRNewswire/ -- KORE, the
sports and entertainment business solution, and Utah-based soccer club Real Salt Lake
("RSL"), which includes Major League Soccer's RSL
side, Utah Royals FC of the National Women's Soccer League, MLS
Next Pro team Real Monarchs and the trio's America First Field and Zions Bank Stadium
venues, are excited to announce the first ever partnership between
the two organizations to utilize KORE's industry leading
partnership platform, Sponsorship + Activate to drive
deeper efficiencies and insights for RSL.
KORE is the clear leader [in] sports
business technology and leveraging the data to drive true
organizational change.
RSL was prepared to make the move to a Partnership platform that
could manage the needs of a professional sports team trying to
measure every element of its partnership portfolio. The platform
includes a native integration into RSL's CRM environment for
enhanced pipeline management, and in application advance inventory
valuation and management, proposal creation and analysis,
post-contracting operations such as billing, revenue recognition,
and reporting. Finally, the Activate platform will provide RSL
asset activation management and ROI measurement for each
partner.
Like a growing number of teams, RSL have also engaged with
KORE's advisory group, KORE Planning & Insights
("KPI"), in addition to KORE's technology platform.
KPI will help RSL leverage the KORE Partnership Platform to
maximize adoption while driving advanced insights to help the club
think more strategically about pricing, packaging, and valuation.
Leveraging KORE's unique set of data, RSL can leverage unique data
points to help better understand the industry landscape and market
trends.
The partnership highlights key items for both organizations:
Union Sports & Entertainment commitment to driving the most
advanced insights and processes, and KORE continuing to be the
solution of choice for the industry.
John Kimball, President of Real
Salt Lake, comments, "KORE is the clear industry leader when it
comes to sports business technology and leveraging the data to
drive true organizational change. We look forward to utilizing
their platform and knowledge of the market to take our Partnership
program to the next level."
KORE's COO, Adam Grow responded,
"This has been a long time coming for KORE, as we have had numerous
conversations with RSL over the years. To finally bridge the gap,
and become partners, is exciting for all of us. We look forward to
helping drive RSL's partnership group to new heights and deliver
immense value into the Club."
The newly formed partnership between Real Salt Lake and KORE
highlights KORE's ongoing growth within the North American 'Big 5'
Leagues, and specifically, Major League Soccer ("MLS"). KORE now
works with over 70% of all MLS Clubs helping deploy the most
advanced data driven practices in the industry for fans, partners,
and stakeholders' insights alike.
About KORE:
KORE is the global leader in engagement marketing solutions. More
than 900 brands, venues, and sports organizations trust KORE's
tools and platform as a source of truth to manage assets and
measure partnership impact, with real-time insights, across all
channels. Through Sponsorship Management and Evaluation,
Ticketing and Fan Engagement, and Data Management and Analytics,
KORE's two-sided network unites corporate sponsors, sponsorship
properties, and their fans with solutions that help enhance the fan
experience, drive smarter decisions, and enable marketing and
operations teams to spend time where it matters. Learn more at
KORESoftware.com or follow us LinkedIn or Twitter.
About RSL
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SOURCE KORE