Viral Shapewear Apparel Brand Launched Spot Across Disney XP,
Peacock AX & More
WILLIAMSBURG, Va., May 7, 2024
/PRNewswire/ -- Popilush, a
pioneer in shapewear apparel, has launched its first TV commercial,
"Live Lush," to inspire women to
become the most confident version of themselves.
Created by Amp, the spot
showcases the stories of three unique women, capturing the
transformative essence of Popilush products. First, a woman on the
go seeking clothing that will deliver style and convenience;
second, a new mom looking for added smoothing and support as she
embraces her postpartum body; and finally, a woman who wants to
feel confident regardless of fluctuations in her weight. "Live
Lush" transcends the feeling of soft fabric hugging your body; it
also refers to a lifestyle that embraces the fullness and richness
of life.
The launch of the commercial comes at a pivotal time for
Popilush. Women have responded strongly to the brand as made
evident by the exponential growth since its inception in 2022 with
its Gross Market Value increasing from $1M in 2022 to $61M
in 2023. As the brand continues to grow, fans can expect to see
Popilush continue to elevate as they uplift women of all shapes and
sizes.
"Eve's story, and ultimately Popilush's origins, is inspiring
and highly relatable," said Kat Tushim, Executive Creative Director
at Amp. "With the 'Live Lush' spot, we were able to debut an
elevated look and feel that rose to the quality the products offer,
while also tapping into the empowerment felt when you're confident
in what you wear. Shapewear is part of a lifestyle, and the
commercial is focused on individual women's stories in embracing
their inner and outer beauty."
The commercial can be viewed on select programming on Disney XP,
Discovery, Peacock AX, Viacom and Tubi.
About Popilush
Popilush is a pioneer of apparel with built-in shapewear that
empowers women of all shapes and sizes to look as good as they
feel, every day. They design shapewear apparel that includes
garments innovated with built-in lifting, smoothing, and shaping,
for everyday support. Their mission is to uplift all women so they
can feel their best, and have the freedom and confidence to be
themselves. Their high-quality apparel is available in a diverse
range of sizes at an affordable price. "Popilush was created out of
my need to feel confident following the birth of my twins. I wanted
to feel like myself again and enjoy putting on clothes every day,"
said Eve DeMartine, owner and
founder of Popilush. "Our built-in shapewear apparel removes the
guesswork of finding undergarments that work with each outfit and
provides gentle smoothing and shaping that helped me regain my
confidence. Popilush is for every woman who wants to love their
body."
To learn more about Popilush and discover their products, please
visit www.popilush.com, or engage with the Popilush community
on Instagram @popilush.
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SOURCE POPILUSH LLC