Agency of Record Debuts First Brand Campaign
for Supply Chain AI Leader
BOSTON, May 8, 2024
/PRNewswire/ -- Hill Holliday, an award-winning, integrated
strategy, creative and media agency, today debuted "Save the Day"
for Exiger, the market-leading supply chain and third-party risk AI
company.
The campaign spotlights how Exiger empowers
"unsung heroes" to make an impact in their organizations & on a
global scale
This is Exiger's first brand campaign and launched during
Gartner's Supply Chain Symposium/Xpo™ 2024 conference. Exiger named
Hill Holliday its agency of record last fall.
The integrated campaign spotlights how 1Exiger, the
first-of-its-kind, end-to-end supply chain platform, is empowering
procurement, risk, compliance and supply chain professionals to
harness advanced AI. 1Exiger allows these "unsung heroes" to make
an impact within their organizations and on a global scale – from
saving money to eradicating human trafficking, achieving net zero,
and guarding against cyber attacks.
"Exiger is an extraordinary purpose-driven company that is
developing advanced AI to make the world a safer and more
transparent place to succeed," said Chris
Wallrapp, CEO, Hill Holliday. "We are honored to partner
with Exiger on this important campaign that articulates their
vision for a better world to a broader audience, and demonstrates
how they're meeting complex, global challenges with sophisticated,
scalable solutions."
"Our technology empowers the compliance, procurement, security
and risk professionals at the frontlines of our corporations and
government to be heroes, solving problems like forced labor, cyber
threats and industrial espionage within their supply chains," said
Exiger CEO Brandon Daniels. "We were
excited to work with Hill Holliday to shine a light on the people
who are quietly stopping crime, championing social good, saving
lives, protecting our workplaces, our economies and our government
organizations."
The Save the Day campaign portrays employees in natural,
relatable work situations. Set in all-too familiar workplace
settings, the copy explains how these seemingly ordinary employees
are actually making an enormous difference in the world using
Exiger's AI powered supply chain platform – embodied by the
powerful tagline, "Save the day."
Hill Holliday developed both the creative and the media plan for
the campaign, which features film as well as still imagery, shot by
award-winning photographer and director Chris Buck. The campaign will be featured on
social media, in print and at key industry conferences and events,
and OOH at high-traffic locations that reach risk and supply chain
decision-makers like Dulles International Airport.
You can see the assets below:
I Save the Day Candy Bowl HERE
I Save the Day GOAT HERE
Print assets HERE
About Hill Holliday
Hill Holliday is proud to be one
of the top creative marketing agencies in the country, with over
600 employees across our network. Since 1968, Hill Holliday has
been mapping marketing to business outcomes in every moment, every
interaction, and every idea that heads out into the world and into
people's lives. Blending communications planning, media, and
technology with superior creative, the agency delivers
game-changing ideas for industry leaders. For more about Hill
Holliday's people, work, and culture,
visit http://www.hhcc.com.
About Exiger
Exiger is revolutionizing the way
corporations, government agencies and banks navigate risk and
compliance in their third-parties, supply chains and customers
through its software and tech-enabled solutions. Exiger's mission
is to make the world a safer and more transparent place to succeed.
Empowering its 550 customers across the globe, including 150 in the
Fortune 500 and over 55 organizations across the Defense Industrial
Base and government agencies, with award-winning AI technology,
Exiger leads the way in ESG, cyber, financial crime, third-party
and supply chain management. Named one of Fast Company's 2023
'Brands That Matter' and recipient of the Third Party Risk
Association's 2024 Innovator Award, Exiger's work has been
recognized by 40+ AI, RegTech and Supply Chain partner awards.
Learn more at Exiger.com and follow Exiger on LinkedIn.
CREDITS
Agency:
Peter Nicholson, Chief Creative
Officer
Kevin Daley, Creative
Marc Hartzman, Creative
Lisa Belden, Production
Jeremy Strege, Account
Management
Jessica Gardiner, Account
Operations
Production:
Jamie Vance, Executive Producer Red
Eye
Chris Buck, Director Red Eye
Joey D'Amato, Editor Brigade
Exiger:
Brandon Daniels, CEO
Kody Gurfein, CMO
Gail Ballantyne, VP of Demand
Generation
For more information, please contact:
Kody Gurfein
Chief Marketing Officer for Exiger
1.914.393.0398
kgurfein@exiger.com
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SOURCE Exiger