HUNTERSVILLE, N.C., May 8, 2024
/PRNewswire/ -- Hercules Tires is excited to announce that
throughout May, it will partner with five NCAA Division I
conferences for its first-ever, conference-wide campaign to
coincide with Mental Health Awareness Month. The partnership will
help raise awareness about the importance of mental health in the
lives of student-athletes.
Conferences that will partner with Hercules Tires include:
- Big South Conference
- Big West Conference
- Metro Atlantic Athletic Conference (MAAC)
- Sun Belt Conference
- Western Athletic Conference (WAC)
During Mental Health Awareness Month, chosen student-athletes
will share their personal experiences and insights on how mental
health drives their ability to perform across various conference
social media platforms.
"We proudly announce Hercules Tires' groundbreaking partnership,
marking a historic milestone for both organizations," said
Nakia Medlin, Sr. Director of
Marketing at Hercules Tires. "As we kick off Mental Health
Awareness Month, we are committed to championing student-athletes'
well-being. Together, we raise awareness about mental health's
vital significance, aiming to foster a supportive environment where
student-athletes thrive on and off the field. We hope that these
Moments of Strength will serve as an example for not only athletes,
but students and young people overall. We're excited to unite in
breaking barriers and nurturing a culture where mental health is
prioritized and supported."
The Name, Image, and Likeness (NIL) opportunity is the latest
innovative partnership between Hercules Tires and these conferences
in the college athletics world. Hercules Tires serves as the
Official Tire of the conferences and Title Sponsor of the annual
Men's and Women's Basketball Championships that occur each
March.
Van Wagner, the multi-media
rights and sponsorship partner for all five conferences,
facilitated the development and execution of the partnership and
mental health initiative.
ABOUT HERCULES TIRES
Hercules Tires is one of three distinct brands owned by Hercules
Tire and Rubber Company. The brand is widely recognized as the
industry's premier value brand with a comprehensive selection of
passenger, UHP, UTV, light truck, medium truck, agriculture, and
specialty tires. Since 1952, independent tire dealers and
distributors have trusted the Hercules brand to deliver outstanding
quality, exceptional support, and unsurpassed value. The Hercules
Tires brand is available at more than 4,000 retail locations across
North America. Hercules Tire and
Rubber company is a wholly owned subsidiary of American Tire
Distributors, Inc. American Tire Distributors is one of the largest
independent suppliers of tires in the North American replacement
tire market. The company offers an unsurpassed breadth and depth of
inventory, frequent delivery and value-added services via more than
115 distribution centers to approximately 80,000 customers across
the U.S. and Canada. To learn more
about Hercules Tires, visit www.herculestires.com.
ABOUT VAN WAGNER
Van Wagner is a leading sports
advertising and entertainment agency, with global expertise in
filmed and live entertainment, sponsorship sales, multi-media
rights, and aerial advertising. Van
Wagner creates, advises, and sells on behalf of world-class
teams, leagues, brands, and properties. An innovator in the sports
and media business, Van Wagner is a
global leader in high-impact broadcast visible signage throughout
the MLB, NBA, NCAA, and international soccer, sponsorships sales,
college multi-media rights, and in-venue content production at the
world's biggest sporting events. For more information, visit
www.vanwagner.com.
Media Contact:
Nakia
Medlin
Sr. Director of Marketing – Hercules Tires
NMedlin@atd-us.com
704-574-6278
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SOURCE Hercules Tires