FARMINGTON, Mich.,
May 9,
2024 /PRNewswire/ -- Appearance Technology
Group ("ATG") announced the acquisition of BAF Industries
("BAF"). Founded in 1935, BAF is a leading manufacturer of branded,
consumable car care liquid chemicals and specialty aerosols for
professional and do-it-yourself ("DIY") users. BAF offers a
comprehensive portfolio of soaps, cleaners, degreasers, aerosols,
waxes, polishes, compounds, and coatings sold under the
PRO® brand.
ATG partnered in the transaction with BAF's owners, John Bell and Michael
Bell, as well as its management team. Nathan Iverson, CEO of ATG, said, "BAF and its
PRO® brand draw on a rich history and longstanding
reputation within the professional detailing market. We look
forward to expanding the reach of the PRO® brand across
our combined distribution footprint and building upon the brand's
storied history."
John and Michael Bell stated,
"ATG's vision, reputation, and track-record in partnering with
industry leading brands resonated with us and the PRO®
brand that our family has built. We look forward to partnering with
ATG to carry on our grandfather, Jack
Burford, and father, Frank
Bell's, legacy, and vision."
"This acquisition adds another established and respected brand
to the ATG portfolio, while enhancing ATG's ability to service our
customers through the addition of an east coast production and
distribution facility in Florence,
KY," stated Iverson. "Our customers will be able to benefit
from 3D®, P&S Products, Hi-Tech®, RBL,
and now PRO® on one order and delivery," Iverson
added.
About BAF Industries
Headquartered in Tustin, CA
with a manufacturing and distribution facility in Florence, KY, BAF is a leading manufacturer of
branded, consumable car care liquid chemicals and specialty
aerosols for professional and do-it-yourself ("DIY") users. BAF
offers a comprehensive portfolio of soaps, cleaners, degreasers,
aerosols, waxes, polishes, compounds, and coatings sold under the
PRO® brand. For more information, please visit
www.prowax.com.
About Appearance Technology Group
Headquartered in Farmington,
MI, ATG is a leading provider of innovative car care
accessories, appearance liquids, compounds & polishes, and
specialty aerosols. With over 2,500 SKUs sold across ten highly
recognized brands, ATG is the preeminent one-stop solution across
vehicle detailing, reconditioning, paint, body, and equipment, car
wash, and automotive OEM markets. For more information, please
visit www.AppearanceTG.com.
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SOURCE Appearance Technology Group