SHANGHAI, May 10, 2024 /PRNewswire/ -- A news report
from english.shanghai.gov.cn:
Shanghai stood out as a premier
destination for inbound tourism over the recent May Day holiday,
driven by the successful launch of the "free half-day tour"
initiative for those with layovers exceeding eight hours, which
received international acclaim.
Introduced by Trip.com, a branch of the Chinese online travel
agency Ctrip Group, on April 15, the
program aims to enhance visitor experiences and promote
China's image, resulting in a 130
percent surge in inbound tourism bookings.
According to Tongcheng Travel's latest report on this year's May
Day holiday travel trends, Shanghai, Beijing, Guangzhou and Shenzhen in Guangdong province, and Chengdu, the capital city of Sichuan province, were identified as popular
choices for inbound flights, highlighting their appeal to global
travelers.
The surge in inbound tourism was also fueled by Shanghai's "Visit Shanghai" campaign led by
the Shanghai Municipal Administration of Culture and Tourism. This
campaign, featured in 14 languages and promoted on five major
international social media platforms, strategically highlights the
city's urban tourism charm.
Throughout the May Day holiday,
Shanghai hosted events such as the
2024 Shanghai Longines Global Champions Tour, Shanghai Auto
Culture Festival, and Shanghai Coffee Week, which attracted
visitors from all over the world.
Noteworthy art and cultural exhibitions also drew significant
crowds, with over 200 offline exhibitions, 1,000 educational
activities, and 10,000 public events enriching the city's cultural
scene.
According to the city's tourism authority, Shanghai registered a 3.77 percent increase in
visitors during the May Day holiday.
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SOURCE english.shanghai.gov.cn