Rascals aims to continue its growth as a
global leader in the babycare industry with a new brand identity
and the same award-winning products that consumers
love.
AUCKLAND, New Zealand,
May 14, 2024 /PRNewswire/
-- Today, Rascal + Friends, an award-winning brand in
premium babycare enters an exciting new chapter as they unveil
their brand refresh to the world, alongside their new shortened
name "Rascals". Founded in 2016 by a mother of four in New Zealand, Rascals quickly found success by
providing a range of premium diapers, pants and wipes that were
engineered to perform better, be safe on sensitive skin and
affordable for parents. Alongside exceptional product performance,
the brand's fun and relatable personality has made it a favorite of
parents around the world.
Since then, Rascals has become the fastest-growing diaper brand
globally, launching in over 30 countries in 5 years, garnering over
210,000 5-star reviews, and winning over 60 product and brand
awards – such as Babylist Best Diapers, Parents' Pick Awards,
The Drum Marketing Awards and Shorty Awards. Their spot as the #1
liked and followed diaper brand on TikTok is evidence of their
commitment to best-in-class customer service and engagement, which
has amassed a loyal customer base who actively engage and endorse
the brand.
"We're so excited to share the next evolution of the Rascals
brand with our community. They are fundamentally the reason for our
success to date and we can't wait to take them on the Rascals
journey with us. Our mission has always been to reduce the stress
of early parenthood by providing market-leading products, and we're
confident the evolution of Rascals positions us best to do this
going forward." Amelia Watson, Head
of Marketing.
To celebrate this significant milestone, Rascals will be hosting
a Rascals Party in their homeland, New
Zealand, along with exciting giveaways, behind-the-scenes
content, and engaging brand activity designed to honor the 7-year
Rascal + Friends journey and introduce the refreshed
Rascals!
The performance features and materials of all Rascals products
remain unchanged, with the key changes in the refresh highlighted
below:
- Name Change: Short, playful, and distinct, "Rascals" is
a nickname already used by parents of the brand.
- New Packaging and Print: The brand's signature teal is
now fully embraced across their range in bold, modern packaging.
This creates a strong, consistent brand that's easy for parents and
shoppers to identify on the shelf.
- Third-Party Assurance: Rascals innovative products are
now backed by paediatricians and with all product features being
robustly tested by third parties, reinforcing its commitment to
quality and value.
- Stay tuned for more updates and follow along at rascalsbaby.com
and @rascalsbaby on TikTok and Instagram.
Media Contacts
UK & Ireland:
Nadia Cohen
Lead Account Director, Clareville
nadia.cohen@cigroup.co.uk
03333051020
Other:
hello@teamrascals.com
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Logo -
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content:https://www.prnewswire.co.uk/news-releases/rascal--friends-premium-diapers-unveils-brand-refresh-to-rascals-designed-for-modern-parents-302144287.html