LONDON, May 14, 2024
/PRNewswire/ -- We are honoured to introduce British actor and
producer Tom Hardy as our Jo Malone
London ambassador for Cypress & Grapevine Cologne Intense.
Our Ambassador
As one of the most revered film
talents to come out of the UK, Tom, a born and bred Londoner, is
known for cerebral performances that showcase his depth, complexity
and versatility as an actor. Inspired by Cypress & Grapevine
Cologne Intense, Tom, alongside acclaimed director Edward Berger and his father Chips Hardy, brings
London to life on the screen. A
London that celebrates
idiosyncrasies, dichotomies and quirks, with a Jo Malone London
campaign film for the fragrance.
Bonded by British roots, a playful creative demeanour and a
shared dedication to social impact and mental health – Tom was an
obvious choice of ambassador for Cypress & Grapevine Cologne
Intense.
'It has been a privilege and great joy to collaborate with Jo
Malone London on this campaign. What started as a shared connection
and passion over similar philanthropic pursuits has since evolved
into a wonderfully rewarding creative partnership, rooted in a
shared commitment to making a long-term positive impact. It was a
wonderful experience to work alongside such a brilliant team,
helping to create a film that not only challenged us to visualise
fragrance in new ways but was also evocative of the London we love – a city that embodies the
exceptional and the contradictory in all its
brilliance.' – Tom
Hardy
The Campaign
Tom stars in the campaign centred around
London at nightfall, written by
his father Chips Hardy, The Exceptional And The
Contradictory, a campaign film for Cypress & Grapevine
Cologne Intense. Directed by world reknown Edward Berger, cinematographer James Friend and composer Volker Bertelmann, the cinematic result of our
partnership not only underpins a liberating sense of pride in being
a Londoner but speaks to Tom's relationship with scent and the
powerful role it plays in storytelling.
'Tom is undeniably a huge talent. He is intelligent,
compassionate, generous and thoughtful. But it was his willingness
to be involved beyond being just a face of a campaign that really
struck us. This is a true partnership that celebrates both the
roots of Jo Malone London and Tom's hometown. We have come together
as creatives to challenge the perception of fragrance advertising,
alongside having a real affinity with our shared values of mental
health, continuing to spotlight the importance of taking the
conversation further. It is a true privilege to have Tom as part of
the Jo Malone London family.' – Jo Dancey, Senior Vice President/ Global General
Manager Jo Malone London.
Cypress & Grapevine Cologne Intense
A fresh and
woody cologne that unites the aromatic notes of cypress trees with
the warmth of grapevine and the sensuality of amber. The refined,
distinctive and bold scent for men is one Tom has long worn, hence
he has a very personal relationship with this Jo Malone London
cologne.
'To me, Cypress & Grapevine Cologne Intense is a
wonderfully classic vintage and earthy scent.' -–
Tom Hardy
To watch the campaign video, please click here.
Follow Jo Malone London on TikTok, Instagram, Facebook, X,
YouTube, LinkedIn and Pinterest @JoMaloneLondon #MrMalone
#TomHardy
Video: https://www.youtube.com/watch?v=fjTE_LxHdKI
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SOURCE Jo Malone London