The revolutionary, first of it's kind skincare
line expands its offerings to include a line of skincare with SPF
housed in innovative & chic fully biodegradable
packaging
MONTREAL, May 14, 2024
/PRNewswire/ -- ATTITUDE™, the Canadian leader in beauty and home
care products that has been committed to progressing a uniquely
wasteful space and reducing single-use plastic for over a decade,
is proud to announce the expansion of their Oceanly Skincare
collection with the addition of Phyto-Sun.
The complete line of solid, plastic-free, entirely EWG VERIFIED™
skincare with SPF, offers hybrid and innovative sun protection with
formulas enriched with exceptional ingredients! This brand new
collection under the Oceanly umbrella features eight SPF products,
conveniently portable for use on-the-go. The lineup includes a
tinted oil, a tinted cream, three shades of lip balms and a tinted
shimmer cream, perfect for providing an instant glow to the
face.
Along with mineral sun protection, each product includes two
star ingredients, phytoglycogen, which does not require the
extraction of glycogen from shellfish helping preserve marine
ecosystems, and a vegan collagen substitute. Combined with other
beneficial ingredients such as laminaria saccharina and ascophyllum
nodosum, Phyto-Sun suncare nourishes the skin while protecting it
from the sun's harmful rays.
Like the other product offerings in the Oceanly collection,
Phyto-Sun is packaged meticulously in an ingenious biodegradable,
plastic-free, and FSC-certified cardboard tubes which are thick
enough to ensure better preservation of the formula, and the ink
used for packaging is plant-based. These materials elongate the
life of the product as well as recycle flawlessly, ensuring no
footprint is left behind! Finally, the push-up mechanism ensures
easy application without having to touch the product with your
fingers.
The collection's inventive EWG VERIFIED™, dermatologically
tested, vegan formula aims to provide a lightweight feel while
preserving the nourishing ingredients. The products are SPF 30 and
free of oxybenzone, octinoxate, homosalate, and octisalate,
commonly found in chemical sunscreens. Instead, this collection is
formulated with non-nano zinc oxide, a mineral filter, which
creates a reflective protective barrier on the skin and provides a
broad-spectrum defense against UVA and UVB rays.
"ATTITUDE is committed to reinventing beauty by raising industry
standards through products crafted from clean and high-performance
ingredients, presented in eco-innovative packaging aimed at
reducing the use of single-use plastic," says JF Bernier,
Co-founder and CEO of ATTITUDE.
The Phyto-Sun™ collection ($20.00
- $45.00) is available on
attitudeliving.com & amazon.com as of May 2024.
About ATTITUDE:
ATTITUDE™ is revolutionizing the
beauty industry with clean, performance-proven products in
eco-innovative packaging. The products are EWG VERIFIED™, PETA
certified, and formulated with advanced naturally derived
ingredients to deliver the best for the body and the planet.
ATTITUDE has its own in-house laboratory and state-of- the-art
facility, giving them the scale to enhance their unique.
Media Contact:
attitude@behrmancesa.com
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SOURCE ATTITUDE