The Quadrant Knowledge Solutions SPARK Matrix™
provides competitive analysis and ranking of the leading customer
loyalty solutions vendors. With its comprehensive technology
platform, Capillary Technologies receives the highest ratings
across the parameters of technology excellence and strong ratings
for customer impact.
DALLAS, May 14, 2024
/PRNewswire/ -- Quadrant Knowledge Solutions named Capillary
Technologies as a 2024 technology SPARK Leader in their latest
SPARK Matrix™: Customer Loyalty Solutions, Q2 2024
report.
Quadrant Knowledge Solutions' Customer Loyalty Solutions market
research includes a detailed global market analysis, competitive
landscape, and functional capabilities. It aims to provide
strategic information for technology vendors to enhance their
understanding of the market and support their growth strategies by
evaluating different vendors' capabilities, competitive
differentiation, and market position.
"Capillary Technologies offers a comprehensive suite of loyalty
management solutions that facilitates personalized interactions and
integrates loyalty initiatives seamlessly throughout the customer
journey," says Palika Jacob,
Analyst, Quadrant Knowledge Solutions. "The platform stands out for
its distinctive Generative loyalty approach that facilitates the
self-generation of campaigns and incentives, through their virtual
assistant aiRA (Artificially Intelligent Research Assistant) and
AI/ML-driven nudge frameworks."
"The company gains a competitive edge in the CLS market through
its unique tool known as Brierley Loyalty Quotient to measure the
customer's emotional loyalty to the business," Palika adds. "By
offering dynamic promotion capabilities, native AI-driven
decision-making framework and a robust Customer Data Platform (CDP)
capability, Capillary Technologies empowers businesses to build
stronger customer loyalty programs. Furthermore, because of the
platform's sophisticated loyalty management solution offerings,
ability to cater to diverse use cases, proven customer service
excellence, and strong technology vision and product roadmap,
Capillary Technologies has been positioned as a leader in the SPARK
Matrix: Customer Loyalty Solutions Platform, 2024."
Aneesh Reddy, Founder & CEO
of Capillary Technologies said, "We are honored to lead the way in
the SPARK Matrix for Customer Loyalty Solutions. This recognition
underscores our strategic commitment to pushing the boundaries of
what's possible in customer loyalty management. Our approach is
centered around leveraging advanced analytics and artificial
intelligence to drive customer retention, deepen brand loyalty, and
transform customer engagement into a sustainable competitive
advantage. At Capillary Technologies, we believe that the future of
loyalty is about much more than transactions; it's about creating
meaningful, lasting relationships."
Capillary Technologies is committed to ongoing innovation and
excellence in providing solutions that empower businesses to
enhance customer engagement and loyalty globally. For additional
details on Capillary Technologies and to access the full SPARK
Matrix™: Customer Loyalty Solutions, Q2 2024 report,
please visit Capillary Technologies' website.
Complimentary Download :- SPARK Matrix™: Customer Loyalty
Solutions, Q2 2024
About Capillary Technologies
Capillary Technologies is a managed SaaS solution powering 500+
loyalty programs with its best-in-class loyalty technology platform
and expert services. Founded in 2012, Capillary has a strong global
presence across the United States,
Asia, Europe, and the Middle East working with 400+ brands like
Tata, PUMA, Shell, Petron, Domino's, Kanmo Group, and Marks &
Spencer. The platform's suite of products – Loyalty+, Engage+,
Rewards+, Insights+; are all AI-powered and sit on top of a
powerful consumer data platform that has touched more than a
billion end customers. Capillary is backed by marquee investors
like Avataar Ventures, Filter Capital, Sequoia Capital, Warburg
Pincus & more. For more information,
visit www.capillarytech.com.
Media Contact:
Jubin
Mehta
Global Marketing Director
Capillary Technologies
jubin.mehta@capillarytech.com
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm established in 2015. Based in Pune,
India, with an additional location in the United States, the firm specializes in
helping organizations achieve transformative business goals.
Quadrant offers various strategic advisory services across various
sectors, including data management, cloud management, and
application development. The company is renowned for its
proprietary research tools like the SPARK Matrix, which provides
comprehensive market analysis and competitive rankings. For more
information, visit Quadrant Knowledge Solutions.
Media Contact:
Mr. Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-344-2770
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SOURCE Quadrant Knowledge Solutions