COLUMBUS, Ohio, May 14, 2024
/PRNewswire/ -- Aimpoint Research® and CamoAg have formed a
strategic partnership to create a groundbreaking new tool for
customers across the industry. Aimpoint's Farmer of the
Future psychographic and behavioral segmentation work will be
digitized for the first time and offered as an add-on module
through CamoAg's digital intelligence platform.
"We are very excited to be working with such a highly esteemed
organization like Aimpoint Research," said Corbett Kull,
CamoAg CEO. "Their application of military intelligence strategies
to analyze markets and sales tactics is unique and has produced
valuable insight into agricultural markets. In addition, their
Farmer of the Future segmentation is best-in-class."
Through its Client Intelligence Platform, CamoAg enables ag
marketers, sales professionals, and operational teams across the
country to effectively use data to better understand their
customers and the market. The Farmer of the Future module
will be available via a Salesforce CRM interface to ensure seamless
integration with customer data and allow users to test use
cases.
Aimpoint Research, a division of Directions Inc., is a strategic
intelligence firm specializing in agri-food and a recognized leader
in agriculture marketing research, strategic planning,
segmentation, and integrated intelligence. The firm counts as their
customers some of the largest and most influential agricultural
lenders, input manufacturers, retailers, and equipment
manufacturers.
"Data and software are key tools to the future of agriculture
and CamoAg is one of the best in the business," said Mark Purdy, Aimpoint Research COO and EVP,
Agri-Food. "We are excited about this strategic partnership and the
potential it will unlock for those serving farmers. Food security
is national security, we're happy to be forging ahead on this
important endeavor with CamoAg."
The Farmer of the Future module is in development and
expected to be released later this year. CamoAg anticipates
additional predictive analytics to be released in the future
through the same platform extension.
For more information about this partnership and to sign up for
product release alerts, visit
https://camo.ag/aimpoint-research-early-access/.
About Aimpoint Research®
Aimpoint Research is a
global, strategic intelligence firm specializing in agri-food.
Through a unique blend of military intelligence techniques and
innovative research methodologies, the firm provides clients a
competitive advantage by helping them understand what's happening
in the marketplace, what's going to happen in the future, and how
to ensure success in that future. Led by former military
intelligence officers, agri-food experts, and research
professionals, the Aimpoint Research team is driven by the core
belief that food security is essential to national security.
About CamoAg
CamoAg is a vertical SaaS company based
in Illinois that offers
agricultural intelligence and workflow management platform to
empowers sales, marketing, and operations teams in the agribusiness
sector. CamoAg provides a comprehensive digital solution and ag
data enrichment for agribusiness, enabling better sales strategies
and customer service through a more accurate and complete
understanding of prospects and customers.
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SOURCE Aimpoint Research