Answerbase, an AI-enabled ecommerce SEO tool, announced today a
new partnership with Red Shark Digital, establishing Answerbase as
the recommended optimization tool for Red Shark Digital's ecommerce
merchants. The integration of Answerbase will fulfill Google's
demand to create helpful, reliable, people-first content, rather
than designing content for high search engine rankings. This
partnership brings together two category leaders in Ecommerce SEO
Automation Tools and Digital Marketing Services to expand Red Shark
Digital's ecommerce SEO offerings, helping to drive conversions and
promote new, organic traffic to ecommerce stores.
AUSTIN,
Texas, May 14, 2024 /PRNewswire-PRWeb/ --
Answerbase, an AI-enabled ecommerce SEO tool, announced today a new
partnership with Red Shark Digital, North
Carolina's premier digital marketing agency, establishing
Answerbase as the recommended optimization tool for Red Shark
Digital's ecommerce merchants. The integration of Answerbase will
fulfill Google's demand to create helpful, reliable, people-first
content, rather than designing content for high search engine
rankings. This partnership brings together two category leaders in
Ecommerce SEO Automation Tools and Digital Marketing Services to
expand Red Shark Digital's ecommerce SEO offerings, helping to
drive conversions and promote new, organic traffic to ecommerce
stores.
"Over the past few years, Google has
unmistakably emphasized the importance of prioritizing
people-centric, helpful content tailored to meet individual
customer needs,"
Answerbase's proprietary platform utilizes AI within an
efficient, product-page optimization workflow, empowering Red Shark
Digital's ecommerce customers to optimize their pages on ecommerce
sites more efficiently with people-first, helpful content.
"Over the past few years, Google has unmistakably emphasized the
importance of prioritizing people-centric, helpful content tailored
to meet individual customer needs," said Alaina Corsini, marketing director at Red Shark
Digital. " Answerbase uniquely addresses the demand for information
surrounding products, arming merchants with insights that resonate
with their audience. What sets it apart is the strategic use of AI
to optimize this content efficiently. It not only boosts website
traffic but also enhances conversions for those already navigating
through the site," said Corsini.
The ecommerce SEO landscape has dramatically changed over the
last couple of years, with Google's release of the Helpful Content
Update in August of 2022. This update includes guidance on
utilizing AI for efficient content creation in February of 2023,
the release of Google's "Helpful Content System" at the end of
2023, which is now a signal in their automated ranking systems, and
then, most recently, the increased display of individual product
page merchant listings within the first page of SERPs and Google's
update in March.
Ecommerce merchants have had to adjust to this quickly evolving
landscape, and according to Danny
Sullivan, Google's Search Liaison, there is much more to
come. Danny recently communicated that customers need to "Buckle
Up", causing a bit of angst in the SEO community and prompting him
to clarify what he meant;
"...there's so much coming that I don't want to say buckle up,
because those who are making good, people-first content should be
fine. But that said, there's a lot of improvements on the way."
(1)
Many websites have seen a 30-60% drop in organic traffic over
the last couple of years and through Google's update in March,
posing a unique challenge for ecommerce merchants with thousands of
pages on their sites needing quick optimization. This is the job
that Answerbase has been built to do.
"Answerbase equips us with tools that revolutionize the
optimization of ecommerce product pages, delivering a staggering
increase in speed compared to traditional methods," said Corsini.
"With the importance of product page optimization and the volume of
pages businesses need to optimize for, tools like Answerbase are
critical for an ecommerce merchant's long-term success
organically."
Answerbase has been servicing ecommerce merchants for years, but
the incorporation of AI into their already robust solution enabled
them to dramatically improve efficiencies in ecommerce page
SEO.
"Generative AI through ChatGPT laid on top of Answerbase's
proprietary content aggregation and optimization workflows enables
us to optimize product pages in a much more efficient manner than
agencies have traditionally done, ensuring the full customer demand
for content before a purchase is fulfilled," said James Arnold, Cofounder of Answerbase. "We see
7.5% of customers who engages with Answerbase on an ecommerce site
convert to a sale as we're able to auto-suggest presales answers
from the available product information, and then we identify and
fill in any remaining informational gaps with new helpful content
that provides a lift for both long-tail and short-tail SEO."
Digital marketing agencies like Red Shark Digital are on the
front line of this shifting SEO landscape, highlighting why
partnering with Answerbase is critical for their future success as
they adopt new AI-enabled tools that allow merchants to adjust to
the changing market.
Ecommerce merchants can add Answerbase to their ecommerce site
either through their ecommerce platform's app store (Shopify,
Bigcommerce, etc.) or through Answerbase's widgets or APIs
directly.
About Answerbase
Answerbase is an AI-Enabled Ecommerce Helpful Content platform,
filling in product related informational gaps for ecommerce sites
so they have the most efficient way to get their customers answers
to their presales product questions while distributing that helpful
information and content in a way that it becomes the ecommerce
site's primary driver of new organic customer acquisition through
product page SEO. For more information, visit
www.answerbase.com.
About Red Shark Digital
Red Shark Digital is an award-winning, full-service digital
marketing agency, with disciplines in SEO, creative design, website
development, and paid advertising. The professionals at Red Shark
Digital consistently deliver measurable results that propel their
clients to success, utilizing innovative strategies across diverse
online channels to help businesses nationwide reach their marketing
and sales goals. To learn more about Red Shark Digital, visit:
https://www.redsharkdigital.com/
Media Contact
James Arnold, Answerbase, 1
2013455567, support@answerbase.com, https://www.answerbase.com
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SOURCE Answerbase