ATLANTA, May 14, 2024
/PRNewswire/ -- Market Force Information, a leader in customer
experience management, has unveiled pivotal findings from its
recent extensive survey on casual dining preferences across
the United States. This
comprehensive study highlights shifting trends influenced by
economic factors and evolving consumer tastes.
Market Force knows where you should choose
to eat on your next night out. Find out more
www.marketforce.com.
The research indicates that while over 60% of consumers prefer
chain restaurants for steak and seafood, independent restaurants
are more popular for Bar & Grill, Breakfast, and Asian themed
dining, with 35-40% of patrons favoring independents for these
cuisines. Pizza and Italian dining establishments see an almost
equal split between chain and independent preference by
consumers.
Economic shifts have significantly impacted consumer
behavior, with 72.1% of diners noting that recent price increases
have altered their spending habits, and 58.5% stating these hikes
have changed their ordering decisions. To counteract this, diners
are increasingly seeking out promotions, special offers, and better
value for money as primary incentives.
In terms of loyalty, The Keg Steakhouse and Bar, HuHot Mongolian
Grill, Texas Roadhouse, Longhorn Steakhouse, and Cheddar's Scratch
Kitchen top the Customer Loyalty Index, underscoring a strong
consumer preference for steakhouse brands. Brand trust is best
represented by Bonefish, Pizza Ranch, Carrabba's Italian Grill,
First Watch, and Longhorns.
Despite high scores for friendly service, clean facilities, and
menu variety, restaurant chains face challenges in delivering a
differentiated experience, offering healthy food choices, and
providing compelling promotions. The study identifies 4-5 clear
opportunities for each brand to enhance the overall customer
experience. There is a strong correlation found between
satisfaction with the most recent visit and the likelihood of
return visits and recommendations.
Additionally, the study provides insights into the performance
of delivery service providers and the integration of technology
such as tablets and QR codes in dining experiences.
To access the full report and delve deeper into these findings,
please visit our website.
To access the casual dining study results please visit:
https://www.marketforce.com/casual-dining-research-2024-access
Brands and analysts interested in a full walkthrough of results
can schedule a briefing at:
https://www.marketforce.com/schedule-a-briefing
Join our growing consumer panel at:
https://panel.marketforce.com/become-a-panelist
About Market Force Information
Market Force helps leading global brands improve the customer
experience and operations at each location. Through an integrated
services package including mystery shopping, site audits, contact
center, social reviews, surveys, employee engagement and analytics
Market Force drives consistent growth and profitability for its
valued clients.
Market Force provides solutions for restaurants, big box and
specialty retail, grocery, petro-convenience, hospitality, travel,
telecom, technology, energy, education, health and wellness, movie
studios and theatres, fitness, financial services, gaming, CPG,
alcohol and tobacco, pharma, government agencies and more.
Learn more at:
www.marketforce.com
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SOURCE Market Force Information