Mestel's appointment follows the company's first acquisition and
product expansion to become a website
experience platform
SAN
FRANCISCO, May 14, 2024 /PRNewswire-PRWeb/ --
Webflow, the leading visual development platform for building
powerful websites without writing code, announced today that
Craig Mestel has joined the company
as its first Chief Financial Officer.
For the last ten years, Webflow has enabled teams, from small
and medium businesses to large enterprises, to build, host and
manage their business critical websites. In April, the company
announced the acquisition of Intellimize, an AI-driven website
personalization and optimization platform to extend Webflow's
multi-product portfolio. Webflow's website experience platform
combines visual site building, a powerful content management system
(CMS), hosting, personalization, and optimization, allowing
marketing teams to innovate quickly — all without having to rely on
a team of engineers or IT specialists.
As the company gears up to continue expanding its product
portfolio and move into global markets, Webflow welcomes
Craig Mestel to the executive team.
An accomplished leader with more than 20 years of experience in
finance, engineering, operations, and marketing at private and
public high-growth technology companies, Mestel joins Webflow from
GitLab, where he led financial planning and analysis, data and IT.
During his four years at GitLab, Mestel played a key role in
scaling the go-to-market teams and driving profitable growth. He
also served as the acting Chief Marketing Officer leading up to
GitLab's public offering. Mestel previously held executive finance
roles at Upwork, including leading investor relations for their
public offering. Prior to that, he served in a variety of
operations leadership roles at Google.
"We are at a pivotal moment in the history of the internet as
Webflow transforms the way businesses manage their most important
brand asset — their website," said Vlad
Magdalin, CEO and Co-Founder of Webflow. "With Craig's deep
experience in product-led growth, enterprise SaaS go-to-market, and
working with an ecosystem of freelancers and agencies, Craig brings
a wealth of expertise to our leadership team to propel Webflow's
next phase of growth."
"Webflow is executing extremely well against the company mission
of bringing development superpowers to everyone," said Mestel. "I
am excited to join a strong leadership team and contribute to our
goal of helping companies accelerate their innovation, time to
market, and marketing performance by optimizing their web
presence."
Craig's appointment comes following the hire of the company's
first Chief Product Officer Rachel
Wolan earlier this year and Chief Technology Officer
Allan Leinwand in 2023.
Media Contact
Lindsay Molina, Webflow, 1
408-687-6955, lindsay.molina@webflow.com, https://webflow.com
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SOURCE Webflow