New data reveals hotels are the preferred
lodging option this summer; cost/budget will have an impact on
travel plans
DALLAS, May 15, 2024
/PRNewswire/ -- Summer travel is about to heat up, and new data
from leading economy lodging brands Motel 6 and Studio 6
reveals that nearly eight in 10 Americans who will drive to their
summer travel destination said that driving makes the experience
more enjoyable (77%).
The study, which surveyed 2,000 Americans with summer leisure
plans, also found that travelers agree there is a distinction
between a "trip" and a "vacation" (80%).
"There's nothing better than cruising on the highway with the
windows down, sun shining and music playing, especially when you're
surrounded by your loved ones – even those on four legs," said
Julie Arrowsmith, President and CEO
of G6 Hospitality, parent company of Motel 6 and Studio 6. "Whether
you're the planner or just along for the ride, Motel 6 and Studio 6
provide pet-friendly and affordable lodging so you can relax, enjoy
the journey and focus on creating memories."
Are We There Yet?
Methods of transportation are varied
this summer; most intend to drive to at least one destination
(60%), while others will fly (55%) or ride the train (8%). On the
road, many admit to taking on classic roles such as the
"relaxation reminder" (23%), "trip coordinator" (28%), "activities
and excursion guide" (22%) and "backseat driver"
(10%). Although the journey to the vacation can be its own
adventure, arriving at the hotel or destination is the top
indicator to travelers that they are officially on vacation
(59%).
Keeping It Budget-Friendly
Almost nine in 10 (87%) of
those with summer leisure plans say that cost and budget will
impact their travel. This may also be why discount programs while
traveling are more important now than in previous years (79%, an
increase of 13% since 2023). Through My6, the free discount
program from Motel 6 and Studio 6, travelers can enjoy a minimum of
6% off every stay, as well as hundreds of added benefits in the
travel, streaming and food industries.
For the over one-third (34%) of those driving to their summer
destinations to save money, travelers can also receive exclusive
access to promotions on car care to help get their vehicles
road-trip-ready with My6. With Memorial Day Weekend and Fourth
of July just around the corner, My6 members can save between
May 25 – July
28, 2024, 12% off the Best Available Rates on reservations
booked between May 24 – May 28, 2024*. Sign up to save via the app or
website.
Lodging Tendencies
With a variety of lodging options
to choose from, most will stay at a hotel (61%), followed by
rental homes (27%) and staying at a family member's home (22%).
When staying in a hotel, most travelers admit to not unpacking and
keeping their items in their luggage (57%), though many still use
the dresser (34%) or closet (47%).
Trip or Vacation?
Vacations look different for
everyone, and over half (53%) defined "vacation" as travel for
relaxation. Others feel that a "trip" is defined as travel for
a purpose (32%), such as an event, or as simply getting out of
their hometown (30%). Travelers are looking to relax and unplug
this summer (59%), so it's no surprise that nearly half will attend
a family or friend reunion (48%), and over one-third will explore a
new city (36%). When considering the timing of their adventure,
only 9% believe holiday weekends are the ideal time to travel,
while over two-fifths (43%) enjoy a mix of holiday and off-holiday
weekends.
A complete list of survey results can be found here. To book a
stay at one of the nearly 1,500 Motel 6 or Studio 6 properties
across the U.S. and Canada, visit
www.motel6.com or www.studio6.com.
*My6 members must book reservations between May 24 – May 28,
2024, and at least one day in advance to receive a discount.
Non-members who book within the sale window and at least one
day in advance will receive 10% off the Best
Available Rate.
About the Survey
This random double-opt-in survey of 2,000 Americans with summer
leisure plans was commissioned by Motel 6 between March 22 and March 30, 2024. It was
conducted by market research company OnePoll, whose team members
are members of the Market Research Society and have corporate
membership to the American Association for Public Opinion Research
(AAPOR) and the European Society for Opinion and Marketing Research
(ESOMAR).
About Motel 6
Motel 6, an iconic brand synonymous with affordable lodging, has
franchised locations throughout the
United States and Canada.
Since 1962, Motel 6 has been known as the trusted place to find a
clean, comfortable room at a fair price. Pets always stay free at
Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6
in the top 50 of all franchises. For more information, please visit
www.motel6.com. For franchise information, please visit
www.g6hospitality.com.
Media Contact:
Jordyn Levine
(224) 509-5203
jordyn.levine@zenogroup.com
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SOURCE Motel 6