Global agency, Christie & Co, will
work with Best in the West to increase awareness about their legacy
retail brands, new foodservice division and top of the line
New Mexico production
facility.
SANTA
BARBARA, Calif., May 15, 2024
/PRNewswire/ -- Best in the West brands combines decades of
experience processing New
Mexico-grown chiles to bring their unique flavor to people
across the globe. As such, the company is uniquely
positioned to meet the growing demand for products that add
overall flavor, cultural experience, and a little bit
of heat to their meals. As the company continues to
expand by launching new lines and services, they require the
expertise of industry veterans to guide them through the growth.
Best in the West's new Agency of Record, Christie & Co is
a global strategic branding and communications dedicated to
changing the world through effective research-based communication
that has been helping mission-driven companies reach new levels of
success for more than 30 years.
Best in the West Brands was formed in 2020 combining Santa Fe
Ole and Los Roast, developed in their Deming, NM processing facility. Now the
company has big plans: the production of a first-ever
ever certified organic Hatch chile line of products, and
the formation of a new foodservice division.
Best in the West founder and CEO, Marshall Berg shared, "We are
launching many exciting products and services this
year now that our new production facility is humming.
When we set out to find a marketing agency, we knew we needed a
team with proven experience in thoughtful retail and foodservice
growth. We can't think of a better team than Christie & Co to
be in our corner as we grow."
As Agency of Record, Christie & Co will implement its
proprietary brand-building and conversion PR and Social Media
technologies and decades of experience to increase distribution and
awareness for Best in the West's new foodservice division, and CPG
products.
"We are thrilled to help Best in the West and its new ventures
reach the company's full potential by implementing our proprietary
Organic Marketing™ approach," said Christie & Co founder and
CEO Gillian Christie. "This is a
brand ready to share its delicious, authentic, delicately processed
New Mexico chile products with the
world."
Media Contact Information:
For more information, visit www.christieand.co. For
inquiries, contact Peter Berk at
Christie & Co
at peter@christieand.co.
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SOURCE Christie Communications