Focused on accelerating US growth, Cousins
Maine Lobster announces appointment of Shaun Higgins as President, Marion Thomas as SVP, Marketing, and
Lindsay Herberger as Director,
Franchise Development.
PORTLAND, Maine, May 15, 2024
/PRNewswire/ -- Cousins Maine Lobster Co-Founders,
Jim Tselikis and Sabin Lomac,
announced today a series of leadership changes in support of their
continued plans for expansion, anchored by the appointment of
Shaun Higgins as President. Over the
past fifteen months, CML has opened 22 new units and has more
than 20 new unit openings planned for 2024. The brand continues to
drive profitable, sustainable growth and has expanded its footprint
across 26 states, with more than 65 units in operation. Notorious
for their legion of ever roaming black food trucks, they continue
to leverage their mobility to evaluate new markets and are actively
recruiting new franchisees to fuel growth through the Midwest and
beyond.
Shaun Higgins, President -
Shaun joined Cousins Maine Lobster in 2014 as the Head of Franchise
Development, charged with establishing the brands' capabilities to
launch the franchise business. For more than ten years Shaun has
taken on increasing responsibilities, driving various aspects of
new unit development, franchise development, franchise operations,
finance, and supply chain. His leadership has been integral to the
brand, with his efforts enabling CML to drive the realization of
many successful, long-term franchisees who have driven expansion of
new units across new markets. Lomac shared, "Shaun has been an
integral part of our CML family and leadership team from the
signing of our very first franchisee. He has selflessly led the
brand through years of sustained growth and demonstrates the
passion and tenacity that will lead us through our continued
expansion. We are appreciative of his partnership, and we are so
excited for him as he takes on this expanded role."
Marion Thomas, Senior Vice
President of Marketing - Marion, a seasoned marketing and
business executive with over twenty years of experience, joined CML
in April 2024. Tasked with
spearheading the company's marketing strategy, her focus lies in
enhancing the customer experience and amplifying brand messages to
fuel growth. With a history of driving transformation in diverse
settings, including startups and industry disruptors like Wayfair,
ZipCar and VistaPrint, Marion's mission is to drive measurable
growth for new and existing units, anchored in customer success.
Her leadership aims to capitalize on CML's momentum fueled by its
high off-premise customer engagement and multi-faceted digital
channels, ensuring a cohesive and impactful marketing approach that
drives incremental reach with the brand's expanding customer
base.
Lindsay Herberger, Director of
Franchise Development - As the brand has solidified growth
plans, they've also been working to build further development
capability, driving the hiring of Lindsay
Herberger as Director, Franchise Development. Lindsay joins
Cousins Maine Lobster with more than eight years of franchising
acumen from The Wendy's Company. Lindsay's vast restaurant
experiences have traversed Operations, Training, Franchising and
Development. During her tenure, she played an integral role in
driving and enabling net new unit growth through the recruitment of
new franchisees in the US and abroad. In her new role, Lindsay will
spearhead efforts to launch new franchise recruitment and
onboarding programs that will further support CML's vast expansion
plans.
The appointment of Shaun Higgins
was announced internally in the back half of 2023, following the
hiring of CML's Head of Development, Angela
Coppler. The executive team, also including CML Chief of
Operations, Mike Carmody, and Head
of Branding & Digital, Jameson
Lyons, have been leading the charge to prepare the
organization for an influx of new franchisees and increased new
units.
For more information, contact:
Danielle Donovan, 360PR+
ddonovan@360pr.plus
603-560-4303
About Cousins Main Lobster:
Cousins Maine Lobster is
a leader in fast casual seafood, partnering with local
entrepreneurs to bring the highest quality Maine lobster rolls to neighborhoods
everywhere by way of their infamous food trucks, brick & mortar
restaurants, and a shore-to-door gourmet online shop that delivers
the highest quality live Maine
lobsters directly to your home. In 2012, Cousins Maine Lobster was
co-founded by cousins Sabin Lomac and Jim
Tselikis with the desire to bring their local Maine family traditions to the West Coast
masses. They later appeared on Shark Tank where they partnered with
real estate mogul and shark, Barbara
Corcoran. Since then, Cousins Maine Lobster has franchised
to expand their footprint across the U.S. and has become one of the
top Shark Tank investments of all time. For more information,
visit: www.cousinsmainelobster.com and follow on Instagram,
Facebook, and Youtube @cousinsmainlobster and Twitter
@cousinsmainlob. For information on new franchising
opportunities, visit: www.cousinsmainelobster.com/franchise.
DISCLAIMER: This information is not an offer to sell
a franchise. An offer can only be made through the delivery of a
Franchise Disclosure Document (FDD) registered with applicable
state authorities.
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SOURCE Cousins Maine Lobster