Graham will lead key accounts, Lenovo and
Motorola, at Stagwell's (STGW) Assembly
LONDON, May 16, 2024 /PRNewswire/ -- Global media agency,
Assembly, announced today the appointment of Giles Graham as Managing Partner in Europe, effective immediately. Graham will be
the driving force behind the strategic growth and innovation
for the company's flagship clients, Lenovo and Motorola,
across the region – reporting to Matt
Adams, CEO, Europe. This
appointment reinforces the company's commitment to technology
development for enhanced marketing effectiveness and innovative
data utilisation, ultimately driving commercial success.
Graham joins from GroupM, where he held the role of Global Vice
President of Digital Transformation and Integration for Media, Tech
and Data Solutions. With his extensive expertise in client
leadership, Graham developed new commercial operating models for
major global clients in dynamic digital landscapes. Additionally,
he served as a global strategic development consultant for Purple
Goat, GroupM's inclusive DE&I marketing agency, where he played
a pivotal role in WPP client segmentation, prioritisation and
contributed to the disability-focused narrative and approach.
Before his roles at WPP, he led digital leadership as GroupM's
Automotive Practice Lead, with specific focus on transforming PSA,
Ford, and Volvo's media and commercial operating effectiveness.
Graham has worked closely with renowned brands such as Jaguar Land
Rover, and most recently Audible, Colgate, and Ford.
"Joining Assembly at this significant moment of its growth is
undoubtedly thrilling. In the ever-evolving digital media
landscape, the definition of business success is undergoing a
remarkable transformation. I am excited to be part of the team
that empowers our clients to revitalise their marketing strategies
by unleashing the full potential of technology, data and media,"
said Graham.
"Assembly's modern, integrated growth solutions always place
client experience and leadership at the forefront. We are
specifically built to find change and fuel growth for our client.
Giles is an incredible addition to the team, we are set to further
elevate our digital capabilities for client success," said
Matt Adams.
ABOUT ASSEMBLY EUROPE
Assembly is a leading global
omnichannel media agency, operating in 26 offices worldwide. Our
Europe headquarters in
London serves as a dynamic
regional hub, with presence in Paris, Milan,
Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, and Tel
Aviv. With a team of over 400 experts specialising in
omnichannel strategies, digital brand and performance, e-commerce,
data science, and sustainability, we are committed to finding the
change that fuels growth for the world's top brands. As a trusted
strategic partner, our collaborations have predominantly centered
around renowned brands in the spheres of luxury, fashion, beauty,
retail, and technology. Assembly is honoured to be named one of the
few recipients of the prestigious Google Premier Partner of the
Year 2023. Our work is powered by our proprietary in-house
technology solution, STAGE, and supported by our global talent base
of over 1,900 professionals. Assembly is a proud member of
Stagwell, the challenger network built to transform marketing. For
more information, visit assemblyglobal.com.
Media Relations Contact:
Michelle Chan, Marketing
Manager
Michelle.Chan@assemblyglobal.com
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