Gupta Media appoints seasoned digital marketer Ana Penicaud as its new Account Director to help
global brands boost user acquisition and growth.
BOSTON, May 16, 2024
/PRNewswire-PRWeb/ -- Gupta Media, a leading digital marketing
agency specializing in performance media, today announced the
appointment of Ana Penicaud as their
new Account Director. Penicaud brings over 11 years of experience
in digital media marketing, with a proven track record of devising
data-driven strategies that drive user acquisition and growth.
"We are thrilled to welcome Ana to the Gupta Media team," said
Gupta Media founder Gogi Gupta. "We
were impressed by her ability to translate data insights into
actionable strategies for some of the biggest clients in the
industry, and she brings a valuable mix of experience and
leadership to the team."
Throughout her career, Penicaud has consistently exceeded
expectations. At M&C Saatchi Performance, she led a team
responsible for creating comprehensive mobile and digital media
strategies for clients including Audible and FanDuel. Prior to
M&C Saatchi Performance, Penicaud held leadership roles at
ReachMobi and iProspect, where she consistently delivered
impressive results for clients including Hulu, Expedia, Amazon and
Microsoft's Minecraft.
"I am excited to join the Gupta Media team and bring my passion
for data-driven marketing to an already exceptional group,"
Penicaud said. "At the heart of digital marketing is the ability to
understand and utilize data to not just meet, but exceed, client
expectations. I look forward to leveraging my experience to drive
innovation and growth within the agency and deliver outstanding
results for our clients."
About Gupta Media
Gupta Media is a strategic consultancy on the cutting edge of
digital media, analytics, creative strategy, innovation, and
performance marketing. We drive growth for global tech-industry
leaders, DTC titans, major music labels, pop festivals, pro sports
franchises, and other ambitious brands by developing intelligent
media plans, creative campaigns, best-in-class reporting tools, and
bespoke technology implementations. Through a mix of data-driven
decision making and expert human insight, we're building the
smartest and most efficient media agency in the world. Each day, we
push the limits in the pursuit of "Redefining Possible." Gupta
Media's CPM Tracker—a real-time, source-of-truth data hub for
digital advertising rates across Meta, TikTok, and other
platforms—has been cited by the New York
Times, Goldman Sachs, and Guggenheim Partners.
Media Contact
Carly Carioli, Gupta Media, 1
617-682-3733, ccarioli@guptamedia.com,
https://www.guptamedia.com
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SOURCE Gupta Media