The Company introduces increased product
velocity, leveraging advancements in Artificial Intelligence, in
service of its vision of a world connected through
movement
LOS
ANGELES, May 16, 2024 /PRNewswire/ -- Strava, the
leading digital community for active people with more than 125
million athletes, today showcased its latest initiatives and
product developments at its annual event, Camp Strava. With the
theme of Progress, Together company leaders announced how
the platform will empower its global community to make progress in
the way they explore, move, and connect on Strava.
"Strava is gaining momentum to realize our vision of a world
connected through movement," said Michael
Martin, chief executive officer of Strava. "We are focused
on two fundamental shifts to accelerate how we deliver value to 125
million people globally– building for women and leveraging
Artificial Intelligence – which will unlock new
community-and-partner-powered experiences across the platform."
A New Era of Product Velocity
Strava, with new leaders
at the helm, is ushering in its next era of product velocity. The
company listened closely to feedback from its global community and
announced three of the most requested features coming to the
platform by the end of the year.
The first of these updates, AI-enabled Leaderboard
Integrity, will harness machine learning to automatically flag
irregular, improbable, or impossible activities recorded to the
platform. Trained by millions of activities, this feature allows
all users on Strava to play fair and have more fun.
Additionally, the company announced a new Family Plan
Subscription, the sister of the company's Student Plan. With
Family Plan, it's easier to make a fitness commitment with your
community by sharing an annual subscription with up to three other
people – friends, family, or fitness family. Launching in select
countries this summer, with plans to roll out globally by the end
of the year, Strava's newest annual subscription option offers
the best value for groups (up to four), with a discount off the
regular subscription price for each member.
Strava also implemented an updated design system, an initiative
that is integral in driving a heightened pace of product innovation
at the company. Through this work, Strava announced the launch of
one of the company's most requested features, Dark mode.
Dark mode will improve the in-app experience for all users,
reducing eye strain and improving accessibility while they record
activity or scroll through the feed. Athletes can expect a rollout
later this summer with options to keep their mobile settings always
dark, always light, or match their device settings.
Company leaders highlighted several other features and updates
to current products like Flyover, with its next iteration offering
an overlay with activity stats and off-platform sharing
capabilities. The overlay is available today for Strava subscribers
and an off-platform sharing option will be released later this
year.
Build for Her, Build for Many
Studies show that women
of all ages participate in sports at a far lower rate than men, and
overall, despite wanting to be active, find less time to dedicate
to an active lifestyle. As the company continues on its mission to
motivate people to live their best active lives, building for women
on the platform will ultimately serve everyone in the Strava
community. Several new features and initiatives were announced as a
part of this strategic focus, which includes:
- Night Heatmaps: Night Heatmaps show only activities
between sundown and sunrise – so athletes can get an idea of which
roads, trails, and paths are well-trafficked after hours. Since
Night Heatmaps filter for after-hours routes, it can be a helpful
tool for female athletes training before sunrise and after
sunset.
- Quick Edit: For active women, having control over what
is shared with the Strava community that cheers them on - like what
time a run is logged - is important. Quick Edit makes it easier to
make the most common edits - like activity name, and privacy
settings so you can hide your start time, your map, or other
workout stats.
- Strive for More®: The company announced a new phase of
its Strive for More® initiative, created in 2022 to promote and
support women in movement and sport. Today, Strava unveiled an
official partnership with media company TOGETHXR to encourage more
women to watch - and play - women's sports. As part of the
partnership, Strava will also donate $100,000 to the Alex Morgan Foundation, started
by co-founder of TOGETHXR, Alex
Morgan, to support their mission to help girls and women
find confident paths forward in sports and life.
Athlete Intelligence
Today, Strava announced the start
of an accelerated product roadmap, outlining how Strava will
implement the latest technological enhancements in AI and machine
learning, to transform the athlete experience.
One key advancement to the platform includes the company's
latest development, Athlete Intelligence. Strava is
introducing its beta AI-powered feature which turns each
subscriber's training data into an easily digestible summary that
contextualizes their accomplishments and fitness goals. Unlike
other AI-powered training services, Strava connects with thousands
of devices, wearables, and fitness apps, so an athlete's insights
can consider their entire fitness story across multiple sports and
modalities.
The features shared at Camp Strava will be released on a rolling
basis through the end of the year. To view the full list of product
releases and further details, visit www.press.strava.com.
For more information on Strava, to create a free account, or to
start a free subscription trial visit www.strava.com.
About Strava
Strava is the leading digital community for active people with more
than 125 million athletes, in more than 190 countries. The
platform offers a holistic view of your active lifestyle, no matter
where you live, which sport you love and/or what device you use.
Everyone belongs on Strava when they are pursuing an active life.
Join the community, find motivation and discover new experiences
with a Strava subscription.
Visit www.strava.com for more information and connect with
Strava on Instagram, Twitter, Facebook, YouTube and
LinkedIn.
Media Contact: press@strava.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/strava-unveils-new-chapter-of-accelerated-product-development-at-brands-flagship-event-302146990.html
SOURCE STRAVA, INC.