SHANGHAI, May 17, 2024
/PRNewswire/ -- Natalie Lowe, CEO and founding partner of
award-winning, The Orangeblowfish inspired China's future business leaders to embrace
creativity as a guest speaker at TEDx NYU Shanghai. The
Shanghai-headquartered creative
agency boasts high-profile clients
that include brands from the hospitality, retail, and corporate industries. Seasoned
thought-leadership speaker Natalie was invited to give a TEDx Talk
and take part in a panel discussion about "Unfolding
Entrepreneurship" at the organisation's 7th Annual
Conference. The independently organised TEDx event was held on
April
13, 2024 at New York
University Shanghai. The theme of the day was "Unfolding
Apex", exploring how individuals choose their paths and follow
them boldly.
Titled, "Leadership sucks…now what!?", Natalie told the
auditorium, mainly filled with future leaders, to look beyond their
textbooks concepts of what real leadership means. To the business
professionals in the audience, she suggested experience alone is
not enough to deal with the lows and reach the peaks.
Natalie highlighted in her speech that leadership is an
unfolding journey. Her advice was that you need to be competent at
what you are doing to start with. Then, you need to
channel your creativity by activating your charisma (a.k.a "rizz")
and your EQ. That way, you can find your individual style. To be a
true leader, you must welcome real-world learning, put in the
effort, and adopt a creative, more emotionally developed approach
that fuels your "WHY". You then need to put these qualities into
action.
"Evolving creates momentum to keep going and it's creativity
that nourishes us as we reach new heights. It's this creative ethos
that runs through the DNA of The Orangeblowfish projects," Natalie
adds. Since the establishment of The Orangeblowfish in 2012, the
agency has been instrumental in consulting local and international
businesses on how to grow their brands in China. "Chinese consumers are well-educated,
affluent, and world travelers. This
makes them curious about brand truth: the vision and mission behind
them, and crucially their brand heritage. To ensure authenticity,
creativity is vital. It creates a narrative so that brands from
within and outside China can
resonate with these markets."
TEDx NYU Shanghai President, Adriana
Gimenez Romera believes that Natalie's call for greater
creativity in business is motivating for would-be leaders.
"Natalie's journey on how her creative apex unfolded to find a
dynamic vision and how that impacts China's corporate landscape is inspiring.
Ideas about the future of business, brands, and the human beings
who lead them is an exciting world. And in her TEDx Talk she gave
us the touchpoints to guide us along the way."
The Orangeblowfish brings together Natalie's brand strategy
skills and experience within creative industries with her
co-founder's visual, multi-media artistry. Their mission is to
"bring brands alive" in unique and engaging ways.
During the panel discussion, following Natalie's speech, she
enthused to the TEDx audience about what a spectacularly creative
community Shanghai is. However,
she highlighted how creativity in business is not appreciated
enough in the region. "Leadership needs to be fluid like water so
that creativity can flow through it. In Asia, the focus is on math and business
languages. In the workplace, creativity is right at the bottom,
along with the Arts and communication. It is not a skill that is
highly respected, encouraged, or understood. Creativity is about
putting your own EQ spin on team dynamics."
Check out The Orangeblowfish at the TEDx
event here.
About The Orangeblowfish
The Orangeblowfish is an award-winning creative agency with its
headquarters in Shanghai, and
teams in the United Kingdom,
North America, and Australia. Our vision is to create experiences
that connect and enrich people's lives. Our mission is to unleash
the power of creativity by leveraging art, storytelling, space, and
technology to help our clients' brands, employees, and communities
reach their full potential. Our belief is that creativity has no
boundaries. We partner with Fortune 500 companies and local brands
to produce uniquely crafted creative branding strategies,
customized brand installations, brand experiences, digital
marketing campaigns, and more. For more information, visit
www.theorangeblowfish.com.
About TEDx NYU Shanghai
TEDx NYU Shanghai is a grassroots initiative led by NYU Shanghai
portal students. Dedicated to TED's mission of researching and
discovering "ideas worth spreading", TEDx NYU Shanghai builds upon
NYU Shanghai's unique multicultural spirit to create a platform for
diverse ideas to meet and inspire a new generation of innovative
thinkers. Organized by passionate club members, TEDx NYU Shanghai
events seek to uncover new ideas and share the latest research,
sparking conversations and bringing the spirit of TED to university
communities.
About TED
TED is a nonprofit, nonpartisan organization dedicated to
discovering, debating and spreading ideas that spark conversation,
deepen understanding and drive meaningful change. Our organization
is devoted to curiosity, reason, wonder and the pursuit of
knowledge — without an agenda. We welcome people from every
discipline and culture who seek a deeper understanding of the world
and connection with others, and we invite everyone to engage with
ideas and activate them in your community.
TED began in 1984 as a conference where Technology,
Entertainment and Design converged, but today it spans a multitude
of worldwide communities and initiatives exploring everything from
science and business to education, arts and global issues. In
addition to the TED Talks curated from our annual conferences and
published on TED.com, we produce original podcasts, short video
series, animated educational lessons (TED-Ed) and TV programs
that are translated into more than 100 languages and distributed
via partnerships around the world. Each year, thousands of
independently run TEDx events bring people together to share
ideas and bridge divides in communities on every continent. Through
the Audacious Project, TED has helped catalyze more than
$3 billion in funding for projects
that seek to make the world more beautiful, sustainable and just.
In 2020, TED launched Countdown, an initiative to accelerate
solutions to the climate crisis and mobilize a movement for a
net-zero future, and in 2023 TED launched TED Democracy to
spark a new kind of conversation focused on realistic pathways
towards a more vibrant and equitable future. View a full list of
TED's many programs and initiatives.
Follow TED on Facebook, Instagram, LinkedIn, TikTok,
and X.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-orangeblowfish-ceo-tells-tedx-nyu-shanghai-how-creativity-rizz-and-eq-activate-leadership-success-302148853.html
SOURCE The Orangeblowfish