Red Banyan, a top crisis management and public relations agency,
has been selected as a finalist for PR Daily's Media Relations
Campaign of the Year Award. The firm was nominated for its "Philly
Stands with Israel" campaign that
it conceptualized and implemented for the Jewish Federation of
Greater Philadelphia.
FORT
LAUDERDALE, Fla., May 17, 2024
/PRNewswire-PRWeb/ -- Red Banyan, a top crisis management and
public relations agency, is excited to announce its selection as a
finalist for PR Daily's Media Relations Campaign of the Year
Award. The firm was nominated for its "Philly Stands with
Israel" campaign that it
conceptualized and implemented for the Jewish Federation of
Greater Philadelphia.
"Highlighting the stories of people whose
families and friends were directly affected by the attacks allowed
us to paint a clear picture of the impact felt in Philadelphia." --Adina
Pollak, Red Banyan
The Philly Stands with Israel
campaign was aimed at mobilizing the local Jewish community to
raise funds and support Israel in
the aftermath of Hamas' October 7
attack, as well as keeping the Jewish communities in Philadelphia and nationally up to date on the
Federation's efforts to respond to this crisis. The Jewish
Federation organized massive emergency marches and awareness
rallies, while also setting the record straight in the media about
the facts surrounding the Israel-Hamas war.
"In a crowded and complex media environment, we acted quickly
and humanized the campaign to ensure that the Jewish Federation of
Greater Philadelphia's voice could
break through the noise and be heard," said Adina Pollak, senior account manager at Red
Banyan. "Highlighting the stories of people whose families and
friends were directly affected by the attacks allowed us to paint a
clear picture of the impact felt in Philadelphia."
In the seven months since the attack on Israel, Red Banyan has secured over 700 media
placements for the Philly Stands with Israel campaign and the Fund by the same name
has raised over $15.7 million for
urgent humanitarian needs and recovery efforts in Israel. $11.8
million has been granted to help with basic needs, emergency
equipment for first responders, long-term rebuilding efforts, and
more.
"Our messaging focused on the Jewish Federation's leadership
role in the community and emergency fundraising campaign, which we
helped media communicate to the Federation's target audiences where
and how to help," said Rebeca
Berger, senior account manager at Red Banyan, who staffed
events on the ground that were attended by thousands of
pro-Israel supporters. "Our main
goal was to ensure the Federation's messages were communicated loud
and clear. This is just one example of how we always go to bat for
our clients."
Red Banyan began its work with the Jewish Federation of
Greater Philadelphia just weeks
before the events of October 7th.
"As the team was immersed in learning our organization, they had
no choice but to pivot and jump into crisis management mode. In the
pivot, it was clear that we made the right decision to bring them
on as PR and communications partners," said Rebecca Etter, Chief Marketing Officer at the
Jewish Federation of Greater
Philadelphia. "Their level of professionalism, proactive and
strategic outreach, and ability to act as an extension of our team
were invaluable. We knew we couldn't do this work alone. Red Banyan
has helped us have a greater impact and regain trust in our
community."
Red Banyan has been consistently recognized for its performance.
In 2023, it was named one of the top public relations firms in
the U.S. by Clutch, a B2B ratings and review platform. In
2022, Red Banyan received the GrowFL Florida Companies to
Watch award, and the year before, the firm was recognized as the
"most influential leader in PR and marketing" in Washington, DC by Corporate Vision
Magazine.
PR Daily's 2024 Social Media & Digital Awards celebrate
exceptional work in content creation, digital strategy, influencer
partnerships, social media engagement, and more. Professionals and
organizations are recognized for their talent and accomplishments
in reshaping the digital landscape.
The winner will be announced at PR Daily's Social Media &
Digital Awards luncheon on August 1
at the Yale Club in New York
City.
About Red Banyan
Red Banyan is a top crisis management firm focused on solving
complex, highly sensitive and mission-critical communications
challenges. Specializing in crisis communications, corporate public
relations, government relations, and legal PR, Red Banyan provides
an integrated approach to communications rooted in strategy. Learn
more at https://redbanyan.com/.
About Ragan Communications and PR Daily
Ragan's PR Daily has been delivering trusted news, training and
intelligence for more than 50 years to internal and external
communicators and business executives via its conferences,
webinars, training, awards, subscriptions and its membership
divisions. Its daily news sites—PRDaily.com and Ragan.com—are read
by more than 600,000 internal and external communicators
monthly.
About the Jewish Federation of Greater
Philadelphia
Since 1901, the Jewish Federation of Greater Philadelphia has served as the hub of
the region's Jewish communities, providing an infrastructure of
support for Jewish people and organizations in need. Through
grants, emergency funding, restricted gifts, endowments, and our
partnership with the Foundation for Jewish Day Schools, we invest
more than $61 million each fiscal
year to care for those in need, combat antisemitism and global
crisis, and strengthen Jewish identity. For more information,
please visit: https://jewishphilly.org/.
Media Contact
Rebeca Berger, Red Banyan, (201)
290-2583, phillyfed@redbanyan.com, www.redbanyan.com
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SOURCE Red Banyan