Campaign Provides Resources for Pet Parents of
Aging Pets, and Encourages Adoption of Senior Pets with up to
$100,000 Donated to PetSmart
Charities when Pets Are Adopted at PetSmart Stores from
May 20-26
OVERLAND
PARK, Kan., May 20, 2024
/PRNewswire/ -- Pet parents may fear their pets' aging — because
"growing old" is associated with slowing down and losing some of
the spirit and vibrancy that makes them special. That's
why Hill's Pet Nutrition (Hill's) is teaming up with actress
and senior pet owner Cecily Strong
to shine the spotlight on aging pets to show how, with the right
outlook and the support of proper veterinary care and nutrition, we
can help improve senior pets' ability to get up and go.
"I adopted my dog Lucy 10 years ago, and she has brought so much
joy to my life. While it's sometimes hard to accept she's now a
senior dog, I also find such joy in helping her stay healthy and
happy as she ages," said Strong. "I am proud to team up with Hill's
Pet Nutrition to help shine the light on our senior pets and how we
can best support them as they age."
Senior Dogs Walk the Orange Carpet at 'The Garfield Movie'
Premiere
"The Garfield Movie" showcases the various life stages of pets,
from kittens to seniors, and sheds light on the challenges pets
without homes face. Strong, who voices security guard Marge in
the movie, is an advocate for pet adoption and shares a love for
senior pets. To illustrate how senior pets can still "strut" their
stuff and live bolder lives even as they age, Strong walked the
orange carpet at the movie premiere with adoptable senior pets
from Hill's Food, Shelter & Love program partners
Vanderpump Dogs and Pasadena Humane.
"The pets at 'The Garfield Movie' premiere help us see that
senior pets can live life to the fullest no matter their age," said
Caroline Chulick, Senior Vice
President of US Marketing at Hill's Pet Nutrition. "There are many
senior pets in shelters who are ready for that same opportunity and
to provide unconditional love to the families they join. If you are
in a position to adopt, consider opening your heart and home to a
senior pet in a shelter."
Encouraging Senior Pet Adoption at PetSmart Stores
Across the nation, animal shelters are coping with overcrowding,
and some of the most overlooked pets include seniors. Senior pets
often spend the longest time at shelters due to hesitations with
adopting older pets. However, many of these pets have calm, loving
demeanors, require little training and may make for loyal
companions.
To encourage people to consider adopting a senior pet, Hill's
will donate up to $100,000 to
PetSmart Charities for every pet adopted at PetSmart Adoption
Centers from May 20-26. Hill's and
PetSmart Charities aim to help 5,000 pets get adopted this week,
with a special focus on helping senior pets find loving homes.
"We are excited to work alongside Hill's Pet Nutrition to help
many deserving senior pets find homes," said Heidi Marston, director of pet placement at
PetSmart Charities. "Senior pets are often overlooked in favor of
younger dogs and cats, but I know firsthand of the love, gratitude
and warmth they bring to their people. Whatever age of pet is most
ideal for your family, we know caring for pets at any stage of
their lives enriches yours."
To learn more about PetSmart In-Store Adoptions,
visit: https://petsmartcharities.org/adopt-a-pet/adoption-centers/locator.
Science-Led Nutrition to Improve Seniors' Ability to Get Up
and Go
According to a 2019 study by The American Animal Hospital
Association, 80% of pet owners do not realize the age at which
their pets are considered seniors. Like humans, dogs' and cats'
metabolisms and activity levels slow as they age, resulting in
changing nutritional needs.
"Most pet parents do not like to acknowledge that their pet is
getting older, but celebrating aging, rather than fearing it, can
help those animals live long, full lives," said Dr. Stacey Bone, a veterinarian at Hill's Pet
Nutrition. "In partnership with your veterinarian, it is important
to transition your pet to a senior pet food that meets his or her
needs. Providing age-appropriate nutrition supports senior pets'
overall energy and mobility."
Hill's Science Diet senior dog foods, such as Hill's Science
Diet Senior Vitality, are formulated to support the specific needs
of senior cats and dogs, including:
- Balanced minerals for heart and kidney health
- Omega-6 fatty acids and vitamin E for healthy skin and
coat
- Easy-to-digest ingredients for healthy digestion
- A blend of ingredients to support brain function, interaction
and overall energy
In a clinical study, pet parents observed increased affection
and stamina in as little as 28 days when their pets ate Senior
Vitality dry dog food.
For more information about caring for senior pets, please
visit hillspet.com/pet-care/healthcare/tell-tails-signs-of-pet-aging.
To explore nutritional solutions for senior pets,
visit hillspet.com/senior-dog-food.
About Hill's Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to
science-led pet nutrition, Hill's Pet Nutrition is on a mission to
help enrich and lengthen the special relationships between people
and their pets. Hill's is dedicated to pioneering research for dogs
and cats using a scientific understanding of their specific needs.
As a leading veterinarian recommended pet food brand, knowledge is
our first ingredient with 220+ veterinarians, PhD nutritionists and
food scientists working to develop breakthrough innovations in pet
health. Hill's Prescription Diet therapeutic nutrition plus our
everyday wellness product line, Hill's Science Diet, are sold at
vet clinics and pet specialty retailers worldwide. For more
information about our products and nutritional philosophy,
visit HillsPet.com.
About PetSmart Charities®
PetSmart Charities is committed to making the world a better
place for pets and all who love them. Through its in-store adoption
program in all PetSmart® stores across the U.S. and Puerto Rico, PetSmart Charities helps up to
400,000 pets connect with loving families each year. PetSmart
Charities also provides grant funding to support organizations that
advocate and care for the well-being of all pets and their
families. Our grants and efforts connect pets with loving homes
through adoption, improve access to affordable veterinary care and
support families in times of crisis with access to food, shelter
and emergency relief. Each year, millions of generous supporters
help pets in need by donating to PetSmart Charities directly at
PetSmartCharities.org, while shopping at PetSmart.com, and by using
the PIN pads at checkout registers inside
PetSmart® stores. In turn, PetSmart Charities
efficiently uses more than 90 cents
of every dollar donated to fulfill its role as the leading funder
of animal welfare in North
America, granting more than $500
million since its inception in 1994. Independent from
PetSmart LLC, PetSmart Charities is a 501(c)(3) organization that
has received the Four-Star Rating from Charity Navigator for the
past 18 years in a row – placing it among the top one percent of
rated charities. To learn more
visit www.petsmartcharities.org.
Media Contact: Ariana Brancato,
ariana.brancato@vml.com
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SOURCE Hill's Pet Nutrition