The Ready-to-Drink Functional Beverage Line
was a Finalist in Two Additional Categories
MINNEAPOLIS, May 20, 2024
/PRNewswire/ -- Illicit Elixirs won Best New Beverage
Concept at the 2024 InnoBev Awards, which took place in
London on May 15, 2024 at the UK Soft Drinks Conference.
The recently launched line of ready-to-drink functional beverages
that support the production of dopamine, also came in as a finalist
in two other categories, specifically Best Low/No Alcohol
Drink and Best New Brand. Organized by the food and
drink experts at Zenith Global, Illicit Elixirs was in competition
with 182 entries from soft drinks innovators worldwide.
"It is an honor to be taking home the top prize at such a
prestigious industry event," says Jason Gaboriau, Illicit
Elixirs Co-Founder. "The growth and interest we've seen in our
brand since we launched late last fall has gone beyond our
expectations and we are incredibly grateful for the industry
recognition from InnoBev as well."
Powered by a whole body health and wellness approach, Illicit
Elixirs are made with real fruit juice and fizz, are free of GMOs,
caffeine and artificial sweeteners, and are also nonalcoholic. The
brand worked closely with functional neurologist Dr. Chris Caffery to develop DopaJoy™ - a
proprietary blend of active ingredients including supplements,
amino acids and antioxidants - which is included in each can and is
designed specifically to support the process of dopamine
production.
The InnoBev Awards recognition comes on the heels of Illicit
Elixirs' major distribution announcement with Walmart, citing the
beverages availability at approximately 265 brick-and-mortar stores
across 41 states. The brand has seen rapid expansion throughout
the United States since launching
late last year, with availability in additional stores throughout
Southern California, Nevada, Tennessee, Minnesota and Wisconsin, as well as Chicago, IL. They are also available for
purchase online at Amazon.
To learn more about how to treat the mind and the body to
something new and exciting, and to see a full list of all locations
to purchase, please visit Illicit Elixirs at
www.illicitelixirs.com.
ABOUT ILLICIT ELIXIRS
Illicit Elixirs is a line of
great tasting, ready-to-drink beverages that are designed to
support dopamine production. Dopamine is the "happy hormone" that
plays an important role in your brain to regulate many body
functions including memory, movement, motivation, mood, attention
and more. Each flavor of Illicit Elixirs contains DopaJoy™, a
proprietary formula of functional ingredients including vitamins,
antioxidants and amino acids. Illicit Elixirs' goal is to bring
"happy hedonism" to consumers, encouraging them to indulge in an
array of fun and functional ready-to-drink beverages. Each flavor
is fruit-forward, lower in calories, with no artificial sweeteners
or caffeine and can be enjoyed on their own or mixed with
cocktails. To learn more, please visit www.illicitelixirs.com.
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SOURCE Illicit Elixirs