California Start-Up Delivers 70 Point NPS
Increase for the Mazda CX-90
LOS
ANGELES, May 21, 2024 /PRNewswire/ -- Harnessing
the combined power of AI, social listening and demographic
research, BirdDog Technologies is setting new benchmarks for
experiential marketing in the automotive industry. Mazda North
American Operations recently partnered with the California firm to achieve unprecedented
levels of engagement, brand perception, and customer satisfaction
for the 3-row Mazda CX-90.
BirdDog allows automotive brands to plan brand experiences with
great accuracy. The remarkable 70-point increase in Net Promoter
Score achieved by the recent Mazda program reflects the power of
BirdDog's research on program metrics.
BirdDog's advanced research techniques capture real-time
consumer insights with unparalleled accuracy. By providing
market-specific insights, its proprietary event planning platform
enables brands to activate precisely at locations most likely to
resonate with prospective customers, ensuring maximum impact and
efficiency.
Kevin Killip, CEO of BirdDog
Technologies, commented on the achievement. "Our collaboration with
Mazda represents a significant milestone. The exceptional results
underscore the effectiveness of a more targeted, community-based
alternative to traditional auto shows, driving meaningful
engagement and brand affinity."
As the automotive industry continues to evolve, BirdDog
Technologies is committed to providing cutting-edge research
methodologies that drive measurable impact and success through
brand experiences. For more information about BirdDog Technologies
and its solutions, visit www.birddoglive.com
About BirdDog Technologies: BirdDog Technologies is
a pioneering leader in data-driven experiential campaigns. Through
advanced research methodologies and technology, BirdDog captures
consumer lifestyle that drives meaningful brand experiences and
affinity.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/birddog-harnesses-ai-for-mazda-events-series-302150904.html
SOURCE BirdDog