With this new addition to the portfolio,
the company continues to expand its plant-based offer
MONTREAL, May 22, 2024
/CNW/ - Following the launches of Boursin® Dairy Free and Babybel®
Plant Based, Bel Canada Group announces the launch of a delicious
plant-based version of one of its most iconic brands, The Laughing
Cow®. This continues to support Bel Group's global ambition of
offering a more balanced range of products by 2030, with 50% dairy
products and 50% fruit and plant-based products. The Bel Group's
mission is to offer healthy and responsible food for all, while
bringing products that answer consumers' needs and
expectations.
"This plant-based version of The Laughing Cow® is bringing the
brand's experience and know-how in creamy, delicious spreadable
cheese to the plant-based category, where a better taste and
textural product experience is needed, said Marie-Eve Robert, Vice President Marketing &
CSR, at Bel Group Canada. "For our plant-based offerings, we always
collaborate closely with consumers to make sure we are getting the
taste, texture, and quality just right. In fact, our consumers
essentially serve as final decision makers in our innovations."
With this announcement, Bel Group Canada's three core brands now
have their plant-based versions in Canada, including Boursin® Dairy-Free,
Babybel® Plant-Based and The Laughing Cow® Plant-Based, bringing an
experience that mimics the desirable sensorial attributes of their
dairy counterparts. One of the key barriers for consumers to eating
more plant-based cheese alternatives is taste. Bel Group is
innovating and using their know-how to overcome this barrier with
great-tasting alternatives. For example, in a consumer taste test
conducted amongst flexitarian Canadians, 94% agreed that The
Laughing Cow® Plant-Based is a great-tasting
product.1
The new plant-based product, made with almonds, is available in
the convenient triangle format The Laughing Cow® is known and loved
for, offering individual portions as an efficient way to avoid food
waste. It is suitable for every occasion and perfect for snacking
and lunchboxes. The almonds used in this product come from a
Spain-based supplier who uses
sustainable agricultural technologies including respecting the
fauna, reusing agricultural waste, and responsible water usage.
The Bel Canadian portfolio now comprises 57% plant-based and
fruit products and 43% dairy products, contributing to the group's
global ambitions, while reducing our carbon footprint
locally. Other plant-based products in the company's portfolio
include Nurishh® plant-based cheese alternative (slices, shreds,
blocs). Overall, Bel Group Canada plant-based cheese alternative
products have been in constant progression, with +51% growth in
20232 while gaining the most shares in this category
with +3.1 points. Aditionnally, GoGo SqueeZ®, which represent
80%3 of market shares in the fruit sauce pouch category,
is growing at +13,9% in the past year, while the category grew by
9.4%4.
About Bel Group Canada
Bel Canada Group is a subsidiary of Bel Group, a world
leader in branded cheeses and a major player in the healthy snack
market with distribution in nearly 120 countries. Created in 2005
to boost the development of the Group's activities in Canada,
the subsidiary now employs 250 people, including 95 at its
headquarters in Montreal, contributing to the Group's mission
of providing healthier and more responsible food for all. Its
brands Boursin® and The Laughing Cow® are produced under
subcontract in Canada with local partners and Babybel® is
produced at the company's plant in Sorel-Tracy, Quebec. Bel Canada Group also
owns MOM Group, makers of GoGo squeeZ® fruit pouches based in
Toronto. To learn
more, www.bel-canada.ca. To learn more about Bel Group, visit
www.groupe-bel.com.
About Bel Group
The Bel Group is a major player in the food industry through
portions of dairy, fruit and plant-based products, and one of the
world leaders in branded cheeses. Its portfolio of differentiated
and internationally recognized brands includes The Laughing Cow®,
Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes®, and GoGo squeeZ®,
as well as some 30 local brands. Together, these brands helped the
Group generate sales of € 3,645 million in 2023.
Some 10,902 employees in 51 subsidiaries around the world
contribute to the deployment of the Group's mission to champion
healthier and responsible food for all. Bel products are prepared
at 30 production sites and distributed in more than 120
countries.
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[1] Source: Sensory
consumer test, TLC Plant-Based Spring 2023, Cintech, N=152,
Flexitarians and PBB cheese users
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[2] Source: Nielsen
National GB+DR+MM Volume (KG) pe TL 2023
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[3] Source: Nielsen
National GB+DR+MM L13W pe 01-27-24
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[4] Source:
Nielsen National GB+DR+MM Volume (KG) pe 02-24-24
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SOURCE Groupe Bel Canada