New survey from Mazda Canada uncovers
Canadians' thirst for adventure
TORONTO, May 22, 2024
/CNW/ - A new survey from Mazda Canada has found that despite
misconceptions about aging, Gen X and Baby Boomers are showing no
signs of slowing down. In fact, they're embracing a sense of
adventure and taking on new challenges.
To mark the launch of Mazda's first-ever CX-70 – a premium
two-row SUV attentively designed with an active life in mind –
Mazda sought to better understand how Canadian Gen X and Baby
Boomers are seizing adventure. The survey revealed that while Gen X
(age 44-59) and Baby Boomers (age 60-78) are getting older, they
see themselves differently than they saw their parents at this
phase of life (72%), and they are not looking to slow down, but
rather looking to use the time ahead to explore and take on new
challenges (66%). They also believe that exploring new interests
helps them maintain a sense of purpose and fulfillment (71%). In
addition:
- 82 per cent of Gen X and Boomers say they enjoy their current
phase of life — and they are more likely than Millennials and
Gen Z to say they enjoy this stage
- 66 per cent of Gen X and Boomers agree that they feel like they
have more freedom to explore new interests now than they did when
they were younger
- 66 per cent of Gen X and Boomers say they are interested in
travelling to new places, with 55 per cent expressing interest in
going on a road trip
"At Mazda, we genuinely put people at the centre of everything
we do with the aim of enriching lives, so we constantly seek to
understand our customers better," said Sandra Lemaitre, Director of Public Relations
and Corporate Affairs at Mazda Canada. "We know many Canadians live
an active life with dreams to fulfill, and it's inspiring to know
the mindset that many older generations are embodying – one that
that's full of adventure, an interest in travel and exploring new
passions. It's very reflective of Mazda as an organization and the
CX-70 was designed with these traits in mind."
Helping Canadians rediscover their passions
While many Gen X and Baby Boomers are eager to try new things
and inject more fun and adventure into their lives, some may feel
uncertain about how to make it happen. That's why Mazda Canada has
teamed up with Lisa Murphy, a
Toronto-based certified Life &
Wellness Coach, to help Canadians rediscover their sense of
adventure and passion for life.
"It's never too late to shift gears and try new things to renew
your drive," says Lisa Murphy, who
is also the founder of the 50 Forward Club. "Contrary to popular
belief, Gen X and Boomers have a zest for life and are still
actively pursuing their dreams."
Murphy offers five tips to get started:
1. Take time to take
stock.
Reflecting on your life and asking yourself
contemplative questions can help clarify what you want more or less
of in your life. Also, consider what you would do if you couldn't
fail.
2. Dream big, start
small.
Thinking about your past interests and ideal future
life can inspire you to take small steps toward more fulfillment
and adventure.
3. Push past
indecision.
If you are hesitating to make changes in your
life, try saying "I will do it" rather than "I should
do it." That active language can inspire you to firm up your
decision and make it happen.
4. Put fear in perspective.
When trying
something new, explore fear or nervousness by considering how to
prevent your worries from happening and how you would handle it if
things didn't go well. That gives you control.
5. Keep identifying and affirming the uplifting
and passionate life that you want to live.
Daily
affirmations can remind you of the person you want to be and the
adventures you want to have, helping you prioritize these aspects
of your life.
The First-Ever Mazda CX-70
Mazda has recently introduced the first-ever CX-70, a premium
two-row SUV that is agile and versatile, and attentively designed
with life's passions in mind. The CX-70 is available with three
electrified engine options, including a plug-in hybrid with up to
42 kilometres of pure electric range, and standard i-Activ AWD,
putting performance and efficiency together like never before. With
a stylish interior spacious enough to comfortably carry you, four
passengers and what you need for the road ahead, the CX-70 is your
gateway for self-discovery.
About Mazda Canada Inc.
Proudly founded in Hiroshima,
Japan, Mazda has a history of sophisticated craftsmanship
and innovation, and a purpose to enrich life-in-motion for those it
serves. By putting humans at the center of everything it does,
Mazda aspires to create uplifting experiences with our vehicles and
for people. Mazda Canada Inc. is responsible for the sales and
marketing, customer service and parts support of Mazda vehicles in
Canada. Headquartered in
Richmond Hill, Ontario, Mazda
Canada has a nationwide network of 163 dealerships. For
additional information visit Mazda Canada's media website at
www.media.mazda.ca.
About the Survey
Hill & Knowlton used the Leger Opinion online panel to
survey 1,500 Canadians and a boost of n=100 Generation Xers and
Baby Boomers over the period of February
28th to March 5th, 2024. Sampling was done within age,
gender, and region quotas. The length of survey was less than 10
minutes. Data was weighted on age, gender, and region according to
2021 census figures. Generation Z is defined as Canadians aged
18-27, Millennials are aged 28-43, Generation Xers are aged 44-59,
Baby Boomers are aged 60-78, and the Silent Generation is aged 79+.
An associated margin of error for a randomly selected sample of
n=1,500 would be ±2.5%, 19 times out of 20.
SOURCE Mazda Canada Inc.