At drupa TPP forum, X-Rite showcases innovative digital color
solutions to help brands better manage print quality across
packaging types and substrates for a more sustainable production
process.
GRAND
RAPIDS, Mich., May 22, 2024
/PRNewswire-PRWeb/ -- X-Rite Incorporated, a global leader in color
science and technology, announced that it is participating in
the drupa 2024 touchpoint packaging (TPP) forum. The company
will demonstrate the latest digital color solutions, helping brands
and suppliers produce accurate color across various packaging types
and substrates. In Hall 3, Booth B31, X-Rite brand packaging color
experts will present multiple sessions on how color specification
and quality control software help brands go to market faster while
enabling sustainability objectives.
At drupa touchpoint packaging, visitors
will learn how X-Rite and Pantone digital color solutions and
services are helping brands manage print quality across packaging
types including recycled and eco-friendly substrates and between
global suppliers for color accuracy and consistency on the
shelf.
"Consumer attitudes are shifting towards personalization and
sustainability adding new complexities to the packaging process
from design to production," said Cindy
Cooperman, VP of Global Brand Sales, X-Rite. "At drupa
touchpoint packaging, visitors will learn how X-Rite and Pantone
digital color solutions and services are helping brands manage
print quality across packaging types including recycled and
eco-friendly substrates and between global suppliers for color
accuracy and consistency on the shelf. As companies introduce new
products and SKUs, implementing digital color workflows improves
time to market by ensuring a consistent brand identity and removing
guesswork that generates waste for up to 30% fewer claims."
Evolution of PantoneLIVE
For the past decade, leading consumer brands and their designers
have relied on the PantoneLIVE™ digital color library suite for the
specification and communication of Pantone standards across the
packaging supply chain. A critical part of a connected digital
workflow, PantoneLIVE integrates with X-Rite formulation, quality
control, and color measurement instruments to improve color
communication and drive efficiencies and sustainability efforts.
With over 84,000 Pantone color choices for the top packaging and
printing applications, PantoneLIVE enables brand owners, designers,
and printers to feel confident in selecting color standards that
are achievable in production.
X-Rite continues expanding PantoneLIVE capabilities and will
demonstrate PantoneLIVE Private Library Manager, a new feature
allowing brands to add custom brand colors to the PantoneLIVE
ecosystem. Brands can leverage pure spectral values for custom
color specification throughout the production process to accurately
reproduce brand colors on a variety of label and packaging
substrates using various printing technologies and ink types.
X-Rite Speakers to Share Expertise
X-Rite experts will be presenting several sessions during the
TPP forum, including:
Make the Right Color Decisions During Design, Thursday, May 30 at 3:15
pm
Knowing how a brand color will reproduce in different production
scenarios saves time, reduces mistakes, and instills brand
integrity. In this session, X-Rite Pantone brand color experts
Pieter Mulder and Raf Mulla will
demonstrate how designers can visually compare and assess how brand
colors will reproduce on different packaging types during the
design phase.
Tell a Color Story Like Soap & Glory, Saturday, June 1 at 1:15
pm
Join Pieter Mulder and Raf Mulla to
learn how digital color tools helped Soap & Glory decrease
their "bespoke pink" brand color from multiple shades to one
specified digital target color and reproduce it across 30+ print,
ink, and substrate combinations.
The Hidden Cost of Brand Color, Thursday,
June 6 at 1:15 pm
Although you may not have a line item in your budget for color, it
can impact your bottom line in different places. Brand color
experts Linda Hadar and Brian Ashe will explain how digital technologies
help brands like Alcon, Coke, Perfetti Van Melle, Asda, L&E,
and others set clear color expectations to eliminate onsite press
reviews, reduce waste and rework, and create a cost-effective and
sustainable print process.
Visit the X-Rite Brand Team at the drupa TPP forum in Hall 3,
Booth B31, or all Veralto's Product Quality and Innovation segment
of operating companies, including X-Rite, Pantone, Esko, and
Enfocus in Hall 8B, Booth A12, at
Messe Düsseldorf in Germany from
May 28 to June 7.
For more information or to schedule a meeting with X-Rite at
drupa, visit https://go.xrite.com/drupa-brand
About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the
science and technology of color and appearance. X-Rite employs more
than 800 people in 11 countries. The company's corporate
headquarters are located in Grand Rapids,
Michigan, USA, with regional headquarters in Europe and Asia and service centers across Europe, the Middle
East, Asia, and the
Americas. X-Rite offers a full range of solutions used by
manufacturers, retailers, printers, and graphic design houses to
achieve precise management and communication of color and
appearance throughout their processes. X-Rite products and services
are recognized standards in the printing, packaging, photography,
graphic design, video, automotive, paints, plastics, textiles and
medical industries. For further information, please visit
http://www.xrite.com. For the latest news, information, connect
with X-Rite on LinkedIn, Twitter, and Facebook
©2024 X-Rite, Inc. All rights reserved.
Media Contact
Alicia Libucha, X-Rite,
857-205-0919, alicialibucha@xrite.com, http://www.xrite.com/
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