Collaboration aims to improve real-time communication and
assistance
LONDON, May 22, 2024
/PRNewswire/ -- SignVideo by Sorenson, the market leader in
delivering on-demand video interpreting and community interpreting
to the Deaf British Sign Language (BSL) community in the
United Kingdom (UK), today
announced it is providing sign language interpretation for the
distinguished Marylebone Cricket Club (MCC), founded in 1787
and today, the arbiter of laws relating to cricket globally and
owner of Lord's Cricket Ground.
"We are ecstatic to partner with Marylebone Cricket Club in
creating social impact by removing language barriers for Deaf
cricket fans in the UK. Our partnership provides communication
access that is intended to enrich the experience for users of BSL,"
said Jorge Rodriguez, CEO of
Sorenson, parent company of SignVideo, which offers interpreting
services in the UK. "This means Deaf and hearing fan journeys will
be very similar – an exciting breakthrough in creating equivalent
participation."
Whether Deaf people want to call to buy tickets for upcoming
matches or discuss a membership package, SignVideo's BSL video
relay service, effective immediately, will offer Deaf people
options to contact MCC the same way as hearing counterparts.
MCC staff and stewards will also be able to communicate on the
spot with a Deaf person through an on-demand video BSL interpreter
via a mobile or tablet device. This video remote interpreting
service is especially useful when an interpreter is needed
immediately, such as for ad-hoc Deaf spectators visiting on match
days or for communicating with the ticket office or MCC club on
non-match days.
Stuart Dunlop, Sustainability and
Accessibility Manager, MCC, said: "Partnering with SignVideo is a
very important step for MCC, as we continue to look into ways of
ensuring that Lord's is a Ground for all.
"We are very pleased to become the first cricket venue to
partner with SignVideo, whose service will make it easier for
members of the BSL community to communicate with the Club's staff.
We hope this partnership will open up the experience of Lord's to
those who previously may not have considered visiting," Dunlop
noted.
Founded in 2004 to advance equality of Deaf and hearing
communities, SignVideo introduced the first videophone to Deaf
people in the UK, providing instant access to BSL/English
interpreting through video conferencing. Today, SignVideo by
Sorenson's services include online video and face-to-face BSL and
Irish Sign Language (ISL) interpreting across the UK.
In 2020, SignVideo joined Sorenson, one of the world's leading
language services providers. Across all business lines, Sorenson
connects more than 140 million conversations each year through a
full suite of inclusive language services, combining patented
technology with human-centric solutions. Learn more about SignVideo
by Sorenson. To learn more about the full range of services
Sorenson offers, visit www.sorenson.com
View in BSL. View in ASL. Read in Spanish.
Sorenson Press Contact
Denisse
Tamez
Public Relations Director
001-1- 404-960-6779
dtamez@sorenson.com
Marylebone Cricket Club Press Contact
Seb Maxam
MCC Communications Officer
Lord's Ground
07948 715327
seb.maxam@mcc.org.uk
About SignVideo by Sorenson
Predominantly a BSL-led
organisation dedicated to high quality, customer-focused services
and standards, SignVideo delivers BSL interpreting 24/7 for Deaf
and Deaf-Blind BSL users through Video Relay Service (VRS)
solutions commissioned by public and private sectors which include,
government, National Health Service, councils, banks, helplines,
and telecommunications providers across the UK.
In 2020, SignVideo joined Sorenson, one of the world's leading
language services providers. Across all business lines, Sorenson
connects more than 140 million conversations each year through a
full suite of inclusive language services. Sorenson combines
patented technology with human-centric solutions to deliver call
captioning and video relay services, video remote and in-person
sign language and spoken language interpreting, translation,
real-time captioning, and post-production language services.
Sorenson strives to increase diversity, equity, inclusion, and
accessibility for underrepresented people through communication
solutions for all. Sorenson impact extends beyond the connections
we support. Under Sorenson's Impact and ESG Vision and Action Plan,
we're reviewing our carbon footprint, addressing accessibility and
advancement barriers for Deaf employees, and implementing a
supplier diversity program. Sorenson is a portfolio company of
Ariel Alternatives LLC's Project Black® fund, which aims
to scale sustainable minority-owned businesses to serve as leading
vendors to Fortune 500 companies—supporting supply chain diversity.
For more information on how we advance human connection, visit
sorenson.com or es.sorenson.com.
About Marylebone Cricket Club (MCC)
There are few
clubs in the world that have made as big an impact on any sport as
MCC has made on cricket. From its iconic ground in north-west
London, MCC has led the game for
over 200 years and helped take it from a national pastime to a
global obsession.
At our heart is Lord's, the Home of Cricket. Taking care over
every detail, we're dedicated to growing its reputation as the most
celebrated and admired venue in cricket. Everything we do is for
the good of the game; from working with local communities to
growing cricket's global influence.
Founded in 1787, MCC is recognised as the sole authority on the
game's Laws. There are approximately 18,350 Full and 6,000
Associate Members of MCC.
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SOURCE Sorenson Communications, LLC