WASHINGTON ,
May 23,
2024 /PRNewswire/ -- Ocean us, a new global
foundation, launches today with a game-changing plan to rebuild the
world's depleted oceans with the message that conservation alone is
not enough to reverse the planetary impacts of climate change and
biodiversity loss.
The initiative was developed over five years with the conviction
that only science, together with an empowered society, can lead
this planetary repair. It is supported by a cast of the world's
most prominent marine scientists; among them, the leading marine
ecologist Carlos M. Duarte as
chief scientist and renowned coral reef specialist Nancy Knowlton. Its advisory board also
includes experts from other disciplines, such as Steven Pinker, Dan
Ariely, Diane Damskey and
Douglas Heintzmann.
Ocean us was born out of a new spirit of our time,
which it calls "radical hope" to counter the doomerism of much of
the global discourse on the climate and biodiversity crises. It
begins its significant shift by stopping the current negative
spiral of reduction and setting in motion the positive spiral of
abundance. This is reflected in the Foundation's logo, which
represents the Fibonacci sequence and symbolizes its exponential
rebuilding work. Ocean us founder Linda Neugebauer gives a clear message:
"The present state of the oceans is changing the rules of the
game. Conserving what little is left is no longer enough. We now
need to be much more ambitious. We must rebuild the diversity and
abundance of the ocean that sustains all life on Earth. It is time
to finally recognize that the ocean is our greatest ally in
overcoming climate change and biodiversity loss. And it is the
responsibility of today's adults to build the first sustainable
generation, with a healthy ocean as its only foundation!"
The vision of Ocean us is "ocean completeness,"
which goes beyond resilience. It is about restoring biodiversity as
the basis for a fully functioning ocean to secure our sustainable
future. To achieve this, Ocean us is taking a pioneering
approach right from the start by creating a new global data and
network infrastructure to guide this planetary repair. The goal
is to improve scientific collaboration, coordinate research,
conduct meta-analyses and effectively use data to guide and manage
the successful restoration of the planet's ocean ecosystem.
This pioneering approach is necessary because Ocean us
has set an ambitious goal to begin rebuilding all key marine
components by 2050. "All" refers to the nine components that keep
the entire ocean functioning. From the outset, Ocean us has
developed six global projects covering all nine components:
restoring coral reefs, blue forests and native oyster reefs;
recovering megafauna and fish stocks; and understanding and
protecting the deep ocean. By 2030, all global projects will be
implemented.
Due to the dramatic urgency, the first global project to be
launched is Global Coral Restoration, an industrial-scale
restoration plan to prevent the currently projected functional
extinction of coral habitats. The initial goal is to restore 9
million m2 of degraded coral reefs worldwide by 2030, approximately
nine times the size of the largest project to date.
In the first phase, Ocean us is partnering with CORDAP to
advance, implement and scale up science and technology for highly
effective restoration methods that increase coral resistance to
temperature extremes. Special attention will be paid to capacity
building and empowerment of local communities and indigenous
peoples.
Given the alarming state of coral reefs, Ocean us has
decided to launch a global campaign called "Last Call for
Beauty" starting next month. The goal is to raise awareness,
reach more than 500 million people worldwide and raise 40 million euros. The campaign is being carried
out in partnership with McCann and is already counting on
the commitment of major companies.
Ocean usĀ“ game-changing plan also drives new financing
vehicles, since the ocean is alarmingly
underfunded. Ocean us is pioneering
"philanthropy 5.0, "a new concept that focuses on impact and
creates new hybrid funding models, allowing donors to become
"owners of impact." To this end, it will launch the Ocean Impact
Fund this year, with the goal of mobilizing up to $1 billion in investments for ocean restoration
by 2030.
Funding was initially provided by its founder, Linda Neugebauer, and the support of generous
private donors. It has also recently received support and a
donation from H.S.H. Prince Hans-Adam
II, Reigning Prince of Liechtenstein, and LGT, the private
banking and asset management group of the Princely House of
Liechtenstein.
To learn more about Ocean us' plan to rebuild the world's
oceans within one generation, visit https://oceanus.life/.
About Ocean us
Ocean us is a global foundation with the ambitious goal
of rebuilding the world's oceans within one generation to secure
our sustainable future. It empowers the scientific community and
society to lead this planetary repair. As evidenced by its logo, it
is born out of radical hope to stop the negative spiral of
reduction and set in motion the positive spiral of abundance,
focusing on the depleted ocean, as this unique water system
sustains all life on Earth.
Ocean us is a charitable foundation headquartered in
Liechtenstein. It will also open a
branch office in Washington DC
(USA) this year.
Social Media Ocean us:
FB: https://www.facebook.com/oceanus.life2024
INSTAGRAM: https://www.instagram.com/ocean_us.life
YOUTUBE: www.youtube.com/@Oceanus.life.
X.COM: https://twitter.com/Ocean_us_life
LINKEDIN:
https://www.linkedin.com/company/ocean-us-life/
Logo - https://mma.prnewswire.com/media/2419875/Ocean_Us.jpg
Photo
- https://mma.prnewswire.com/media/2419874/Linda_Neugebauier_Founder_Ocean_us.jpg
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