Through Series of Activations, Including a
Special Edition Helmet with Driver Fernando Alonso, Valvoline and
Aston Martin Aramco Capture the Essence of What It Means to Be An
Original
LEXINGTON, Ky., May 23, 2024
/PRNewswire/ -- This week, Valvoline Global leverages its
strong partnership with the Aston Martin Aramco Formula One®
Team as their Official Lubricant Partner to celebrate a shared
mindset of Originality at the upcoming 2024 Monaco Grand Prix. Both
brands possess a rich legacy, they have proven their ability to
continuously adapt and evolve, established by their relentless
ambition to be driven by more. Defining what it means to be an
Original, Valvoline, The Original Motor Oil*, and Aston Martin
Aramco Driver Fernando Alonso, one of the sport's original drivers,
will unite at one of Formula One's original circuits. With the race
taking place on Sunday, May 26, the
two brands will execute a series of activations leading up to the
Monaco Grand Prix, including a special edition Valvoline takeover
of Alonso's helmet and the release of a new brand
film, entitled Originals Never Stop: Fernando Alonso.
"I've been racing since I was three years old. Since then, it's
been a constant evolution, driving to get better and better. In
this never-ending search for perfection, I must surround myself
with those that share my same mindset," said Fernando Alonso. "It's an honor to partner with
Valvoline, a brand that embodies the essence of what it means to be
an Original."
Valvoline Global and Aston Martin Aramco shared values are
coming to life in several ways this week, both at the Monaco Grand
Prix and for fans across the globe. Valvoline is taking over
Alonso's helmet for the weekend as the design pays homage to
Valvoline's Original Motor Oil brand campaign. In conjunction with
Valvoline's helmet takeover, Fernando
Alonso, Aston Martin Aramco, and Valvoline Global, released
Originals Never Stop: Fernando
Alonso on Tuesday, May 21.
This brand film spotlights the unrivaled determination that it
takes to become a racing legend like Fernando Alonso. Found on the Valvoline Global
website, and their respective social media channels, the 90-second
film captures what it means to be Original, including the
unwavering commitment to pushing boundaries in the pursuit of
excellence and successfully evolving in ever-changing
environments.
"Our partnership with Aston Martin Aramco is strong on many
fronts and that is because of shared values and a steadfast resolve
to Originality. This week of activations surrounding the Monaco
Grand Prix is special as we come together to showcase and leverage
our shared beliefs, embodying the sentiment of "Originals Never
Stop," said Rob Kenny, Chief Brand
& Digital Officer of Valvoline Global Operations.
Valvoline Global joined the Aston Martin Aramco Team as the
Official Lubricant Partner in July
2023. Bringing together two brands with more than 250 years
of combined heritage and expertise, the Aston Martin Aramco Team
and Valvoline share a mutual passion to invent, challenge, and win
– on and off the track.
About Valvoline™ Global Operations
Valvoline Global is
a worldwide leader in automotive and industrial solutions, creating
future-ready products and best-in-class services for partners
around the globe. Established in 1866, the company introduced the
world's first branded motor oil and developed strong brand
recognition and customer satisfaction ratings across multiple
product channels. With sales in more than 140 countries and
territories, Valvoline Global's solutions are available
for every engine and drivetrain, including high-mileage and
heavy-duty vehicles, offered at more than 80,000
locations. Valvoline Global is powering the future of
mobility through innovative solutions for vehicles with electric,
hybrid and internal combustion powertrains – and the company will
continue to solve for global automotive and industrial challenges
as it moves forward. To learn more,
visit ValvolineGlobal.com.
™ Trademark, Valvoline Global Operations
*America's First Motor Oil Brand
About Aston Martin Aramco Formula One® Team
The iconic Aston Martin marque was founded in 1913 by Lionel Martin and Robert Bamford, and has
developed a succession of ultra-luxury high performance
automobiles, including the iconic Goldfinger DB5, the V8 Vantage,
the Vanquish and the DBX 707 – one of the world's fastest SUVs.
The epitome of British luxury and technology on the road, the
migration to the racetrack followed naturally. The marque famously
won the 24 Hours of Le Mans in 1959 and briefly competed in Formula
One in 1959 and 1960.
Aston Martin returned to the Formula One grid in 2021 under the
leadership of Canadian entrepreneur, Lawrence Stroll. Since then, the team has
invested heavily, opening its new AMR Technology Campus in
Silverstone during the summer of 2023 – the sport's first new F1
team base for almost two decades. A state-of-the-art wind tunnel is
scheduled to be operational in 2024. The new Technology Campus
helps the team's environmental ambitions with better insulation,
intelligent use of natural light, and solar panels helping power
the site.
Aston Martin enjoyed its most successful season to date in 2023,
securing eight podium positions and 280 points on its way to
finishing fifth in the Constructors' Championship. For 2024, double
world champion Fernando Alonso and
Canadian Lance Stroll head a driver
line-up supported by Test and Reserve Driver Felipe Drugovich,
Stoffel Vandoorne and Team
Ambassador Pedro de la Rosa.
In 2024, Aston Martin will also take to the track in the
all-female F1® Academy series with Swiss driver Tina Hausmann. She is supported by Aston Martin
Aramco's F1® Academy Head of Racing and Driver Ambassador,
Jessica Hawkins, who tested one of
the team's F1 cars in 2023.
Off-track, Aston Martin Aramco conceived its Make A Mark
platform – a commitment to drive positive progress through the
influence of the team and the profile of Formula One.
Make A Mark is built upon three core pillars: sustainability,
community and inclusion – all devised to champion an environmental,
inclusive and diverse living and working culture with a programme
that supports and educates young people, particularly from diverse
and ethnic backgrounds, to drive career opportunities within
motorsport and STEM.
A partnership with the Aleto Foundation also provides a bespoke
leadership programme for young ethnic minority students wanting to
learn more about opportunities within motorsport.
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SOURCE Valvoline Global Operations