NEW
YORK, May 23, 2024 /PRNewswire/ -- Front Row
Group, a partner to leading brands in accelerating their ecommerce
growth on a global scale, has been selected by Wella for its Amazon
Media Management service for six of the company's prominent brands,
including Wella Professionals, Wella Color Charm, OPI, Clairol,
Clairol Professional, Nioxin, and Sebastian.
Front Row will work with Wella and its brands to drive their
day-to-day growth on Amazon by leveraging their proprietary
technology, Catapult. Catapult optimizes ecommerce strategy and
sales by providing detailed analytics of marketing campaigns'
results across all channels highlighting keyword performance, SOV
against competitors, consumer shopping trends and more, all with
the ability to adjust strategy in real time to improve budget
allocations for effectiveness.
Front Row CEO Yuriy Boykiv said,
"By leveraging this technology, we'll unlock new opportunities for
Wella and its brands, enhancing their presence in the digital
marketplace. Together, we're poised to achieve remarkable
success."
Wella is expanding its services with Front Row Group, having
previously engaged the agency for creative campaigns.
"We're excited to grow our partnership with Front Row Brands to
drive a stable of brands' growth on Amazon," said Wella North America Chief Marketing Officer
Lori Pantel. "Front Row has been a
great partner to date and we're looking forward to working
together."
About Front Row
Front Row Marketing Group builds strategies that elevate
brands with a key focus on Amazon acceleration, e-commerce
management, influencer marketing, and social commerce. Leveraging a
suite of capabilities and our proprietary technology Catapult,
Front Row designs, markets, distributes, and accelerates brands on
a global scale. With offices in New
York; San Diego;
Hamburg, Germany; and Bratislava, Slovakia, Front Row consists of
400+ e-commerce professionals driving growth for over 250
clients.
Contact: Front Row
at frontrowgroup@kwtglobal.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wella-signs-with-front-row-group-to-oversee-its-amazon-media-management-services-302153384.html
SOURCE Front Row