Inside Out, LGBT YouthLine, Black CAP and
Queer & Trans Health Collective among community partners now
supported by the agency's IN Magazine
TORONTO, May 23, 2024
/CNW/ - A future where safe spaces exist for all 2SLGBTQI+
Canadians.
That's the inspiring vision for INspired x Community, a
community partnerships program by IN Magazine that elevates,
supports and empowers 2SLGBTQI+ non-profit organizations and
service providers across the country year-round.
IN Magazine, Canada's
leading 2SLGBTQI+ digital publication, website and community
platform published by Elevate Media Group, is adding to its
national network of 2SLGBTQI+ community organizations and renewing
its commitment to providing them with some of the same benefits
available to advertisers and corporate partners, free of
charge.
"We create authentic partnerships with 2SLGBTQI+ community
organizations so we can inform our readers about the important work
being done by our community partners and inspire them to take
action," says Tyra Blizzard, IN
Magazine's new manager of community partners. "60 community
partners have enrolled in the program to date, and we're on track
to reach 100 partners before the end of the year."
Current community partners include Inside Out, a registered
charity that challenges attitudes and changes lives through the
promotion, production and exhibition of films made by and about
2SLGBTQI+ people; LGBT YouthLine, an Ontario-wide helpline for 2SLGBTQI+ youth; the
Black Coalition for AIDS Prevention (Black CAP), an organization
that responds to the threat of HIV and AIDS in Toronto's African, Caribbean and Black communities; and the Queer
& Trans Health Collective, a grassroots health organization run
by and for queer and trans community members.
Inside Out's senior marketing and communications manager,
Stephanie Tatangelo, shares that
partnering with IN Magazine has been an absolute joy:
"Together, we work to create a platform that celebrates the
diversity and resilience of 2SLGBTQI+ artists, filmmakers and
activists making a meaningful impact on audiences worldwide."
INspired x Community is made possible in part due to
revenues generated from Elevate Media Group's work creating
2SLGBTQI+ marketing campaigns for Canadian businesses and
brands.
The roster of returning corporate partners for 2024 consists of
Gold Sponsor ViiV Healthcare, Merck and its Gardasil 9 HPV vaccine,
Puma, Stratford Festival, Toronto Symphony Orchestra and Maple
Leaf Sports & Entertainment (MLSE). The full-service,
2SLGBTQI+ focused marketing agency has also won new work with
GraceMed and Brampton On Stage.
Benjamin Chafe, Elevate Media
Group's newly promoted vice-president of development, affirms the
agency's efforts to educate and guide advertisers and corporate
partners on how best to show up for 2SLGBTQI+ communities.
"Our expertise is helping brands and businesses connect and
engage with 2SLGBTQI+ audiences while also promoting and supporting
the work of 2SLGBTQI+ community organizations through our
INspired x Community program. The two initiatives are
inextricably linked; by connecting corporate with community, we
deliver on our mission to celebrate Canada's 2SLGBTQI+ communities 365 days a
year," says Chafe.
Elevate Media Group's ethos is empowering communities and
inspiring individuals to become the best possible versions of
themselves.
"We're committed to creating movements that are grounded in
purpose and help elevate global communities. We have exciting new
projects on the horizon that will enhance this mission," adds
Patricia Salib, president and
publisher of Elevate Media Group and IN Magazine.
About Elevate Media Group
Elevate Media Group is a
full-service creative agency that helps brands and the communities
they serve through authentic marketing grounded in purpose, with a
focus on 2SLGBTQI+ communities. www.elevatemediagroup.co
About IN Magazine
IN Magazine is Canada's leading 2SLGBTQI+ digital
publication, website and community platform celebrating
Canada's 2SLGBTQI+ communities.
www.inmagazine.ca
SOURCE Elevate Media Group