Sony Electronics Elevates the Sounds of Latin
Music Culture at Sueños Music Festival with the ULT POWER SOUND
Series
SAN
DIEGO, May 23, 2024 /PRNewswire/ -- Sony
Electronics Inc. today announced that it is the official consumer
headphones and wireless speakers partner for Sueños Music Festival,
the largest Latin music festival in the city of Chicago, Illinois, returning for its third
edition May 25 and May 26 in Chicago's Grant
Park. This partnership comes shortly after the launch of ULT
POWER SOUND® series, a new series of speakers and
headphones to bring massive bass and the ultimate vibe to music
lovers. With this launch, Sony partnered with GRAMMY®
award winner, global chart-topper, Peso Pluma, a headlining
performer at the festival.
"The ULT POWER SOUND Series specifically celebrates Latin music
culture, which is why we are elated to be the official headphone
and speaker of Sueños," says Kazuteru
Makiyama, Vice President of Personal Entertainment at Sony
Electronics. "Latin music is known to have intense bass elements,
which is what this new ULT POWER SOUND Series was designed for. It
is important for us to deliver the most authentic sound from
artists without sacrificing quality, and we are excited to give new
audiences the opportunity to hear their favorite music the way it
was intended to be heard."
Sueños celebrates and uplifts Latin culture through
extraordinary music, people, food, and vibrant energy. This year's
festival welcomes headlining performances from Peso Pluma, Rauw
Alejandro, Maluma, and Ivan Cornejo,
plus performances from Young Miko,
Xavi, Bizarrap, and more. Sony's involvement will ensure the
festival's soundscape lives up to its name with the integration of
its new ULT POWER SOUND series.
"Powerful sound is a core element of an immersive music
experience. We are excited to have Sony at Sueños to bring our fans
the Latin music they love with the best quality," say Sueños
co-Founders Aaron Ampudia and Chris Den
Uijl.
As part of the partnership, Sony will showcase its newly
launched ULT POWER SOUND series with a dedicated experiential
activation booth, where festivalgoers can experience heart pounding
audio firsthand.
The new ULT POWER SOUND series consists of three
Bluetooth speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and
wireless noise canceling headphone ULT WEAR designed to produce
powerful deep bass and enhanced audio experience that will make the
heart tremble. All models in the series include a new ULT
button, providing signature sound quality by enhancing the music
with one or two different custom-engineered sound modes.
Pricing and Availability:
- ULT TOWER 10 is available beginning Spring 2024 for a retail
price of $1,199 USD/ $1,499 CAN at Sony.com, Amazon, Best Buy, and
other Sony authorized dealers.
- ULT FIELD 7 is available beginning Spring 2024 for a suggested
retail price of $499 USD/
$599 CAN at Sony.com, Amazon, Best
Buy, and other Sony authorized dealers.
- ULT FIELD 1 is available in black, forest gray, off white, and
orange beginning Spring 2024 for a suggested retail price of
$129 USD/ $179 CAN at Sony.com, Amazon, Best Buy, and other
Sony authorized dealers.
- ULT WEAR is available in black, forest gray, and off white
beginning Spring 2024 for a suggested retail price of $199.99 USD/ $349.99 CAN at Sony.com, Amazon, Best Buy, and
other Sony authorized dealers.
For The Music
Sony established the brand platform "For The Music" for its
premier consumer and professional audio products and services. With
"For The Music," Sony is affirming itself as the premier audio
brand connecting music creators and consumers, aiming to create
authentic music experiences and transcend emotion for fans by
supporting creator vision over everything. To learn more about the
"For the Music" brand platform, please visit
https://forthemusic.electronics.sony.com/.
About Sony Electronics, Inc.
Sony Electronics is a subsidiary of Sony Corporation of America
and an affiliate of Sony Group Corporation, one of the most
comprehensive entertainment companies in the world, with a
portfolio that encompasses electronics, music, motion pictures,
mobile, gaming, robotics and financial services. Headquartered in
San Diego, California, Sony
Electronics is a leader in electronics for the consumer and
professional markets. Operations include research and development,
engineering, sales, marketing, distribution and customer service.
Sony Electronics creates products that innovate and inspire
generations, such as the award-winning Alpha Interchangeable Lens
Cameras and revolutionary high-resolution audio products. Sony is
also a leading manufacturer of end-to-end solutions from
4K professional broadcast and A/V
equipment to industry leading 4K and
8K Ultra HD TVs. Visit
http://www.sony.com/news for more information.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group
Corporation and is responsible for the Entertainment, Technology
& Services (ET&S) business in the Sony Group. With the
vision to "continue to deliver Kando and Anshin* to people and
society across the world through the pursuit of technology and new
challenges," Sony Corporation supports the Sony Group with
technology to create the entertainment of the future together with
creators. For more information, visit: www.sony.net.
*Both Japanese words, Kando means emotion and Anshin has
various meanings such as peace of mind, reassurance, reliability
and trust.
About Sueños
Sueños Music Festival, founded in 2021,
unites the city of Chicago under
the banner of incredible Reggaeton and Latin Music. Bringing
unprecedented star power to Grant
Park and offering spectacular views of Lake Michigan and the Chicago skyline, Sueños Festival (translation:
dreams), was created to be an inclusive event with a mission to
continue to celebrate and uplift Latin culture and the
extraordinary music, people, food, and amazing energy that comes
along with it.
Sueños takes pride in its meaningful contribution to
Chicago's Latin communities
year-round, with a focus on supporting youth initiatives and
businesses. This includes a partnership with Segundo Ruiz Belvis
Cultural Center to support the development of a Performing Arts
Theater and Youth Media Center, along with scholarships and
immigration services for the Pilsen Neighbors Community
Council. In addition, Sueños also partners with the National
Museum of Mexican Art, providing funding for aspiring art students
and inviting aspiring writers from Yollocalli's Youth Journalism
program to conduct interviews at the festival, as well as the
Puerto Rican Arts Alliance to provide music education programs and
studio arts programs for children on the Southwest Side, including
Chicago Public Schools vital after
school and summer programs.
In 2022, Sueños Music Festival contributed $120.9 million to the Chicago economy and supported the equivalent
of 980 full time jobs. Additionally, the festival generated
$1.1 million in amusement tax revenue
for the Chicago economy the same
year.
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SOURCE Sony Electronics, Inc.