QINGDAO, China, June 15, 2024 /PRNewswire/ -- As UEFA EURO
2024™ kicked-off last night, Hisense, a leading global home
appliance and consumer electronics brand, celebrated its
involvement as official partner of UEFA EURO 2024™ and official
tournament VAR screen provider with the launch of its 'Beyond
Glory' Murals Campaign.
Ensuring fans across the world enjoy unmissable EURO 2024™
moments, Hisense has upgraded audio-visual match watching
experiences with the ULED Mini LED TV. Featuring 144Hz Game Mode
Pro and AI Sports Mode the Hisense U7N TV delivers outstanding
picture quality and performance, immersing viewing audiences in all
the action.
This commitment to continuous innovation has seen Hisense global
TV shipments rank second in the world from 2022 up to Q1 2024.
Hisense's 100-inch TV shipments ranked No.1 globally in Q1 2004
accounting for 56% of the global 100-inch market. Between January
to April 2024 Hisense TV sales ranked
amongst the top three in key European markets including
Germany, Italy and the UK.
Prior to the thrills of the tournament's opening match, Hisense
kicked-off its 'Beyond Glory' Murals Campaign unveiling its
Ambassador Murals featuring Hisense Global Campaign
Ambassadors and goalkeeping legends Iker
Casillas and Manuel Neuer.
The brand also launched an on-ground Scavenger Hunt Murals social
competition. Through QR codes, the mini-murals can also be scanned
to reveal a compilation video of moments where goalkeepers and
defenders in the EUROS have gone beyond glory.
Tournament fans can also visit a 'Hisense Beyond Glory Tour'
roadshow, touring 5 EURO 2024 host
cities, with the chance to test their goalkeeping skills against a
series of shooting challenges, whilst also exploring the exciting
range of Hisense's cutting-edge TV products and home
appliances.
The campaign marks the third consecutive UEFA European
Championship™ that Hisense has partnered the event, providing an
important opportunity to continue to connect the Hisense brand with
consumers around the world.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
Photo:
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