COLORADO
SPRINGS, Colo., June 17,
2024 /PRNewswire/ -- Intero Digital, a leading
innovator in digital strategy solutions, is excited to announce the
launch of Intero GRO (Generative Response Optimization) - a
proprietary advancement in Generative Engine Optimization (GEO).
This state-of-the-art service is designed to optimize websites for
top placement and positioning and to enhance performance in both
traditional SEO and AI-driven search engine results, which are
moving to a more conversational, response-based search
experience.
"Generative Engine Optimization is not just the future – it's
the present," said Intero Digital Vice President of SEO Christina
Adame. "ChatGPT alone has 200 million active monthly users, so the
way we search for information is changing radically and changing
fast. With our proprietary GRO, we are setting the stage for
next-generation digital marketing, where AI isn't just a tool, but
a central player."
As artificial intelligence (AI) technologies become increasingly
central in search, Intero GRO places the agency's clients at the
forefront of this transformative wave. With the addition of Intero
GRO to the existing services and strategies Intero Digital offers,
brands can fully leverage the capabilities of AI engines, which
paves the way for substantial growth and competitive advantage as
AI plays a larger role in search. Recent data suggests that up to
60% of organic traffic can be influenced by AI-driven searches,
making it essential for businesses to adapt and stay ahead of the
curve.
"This new GRO service expands on the principles of traditional
SEO and is finely tuned to harness the potential of generative AI
models, too," said Intero Digital co-CEO Danny Shepherd. "Through meticulous AI research
and analysis, we can develop bespoke strategies that align our
clients' content with AI algorithms, enhancing visibility and
influence in AI-driven search results."
Intero's Generative Response Optimization (GRO) uses a
comprehensive suite of cutting-edge techniques to maximize online
visibility and enhance brand engagement:
- AI Overview Keyword Insights and Topic Analysis: We dive
deep into AI-driven analytics to pinpoint queries that trigger
specific AI responses and perform trend analyses on related
content, optimizing visibility for key terms.
- Brand Perception Intelligence: By examining how advanced
AI search engines such as ChatGPT, Gemini, and Copilot view your
brand, we develop strategies to positively influence this
perception and strengthen your brand's digital footprint.
- Competitor Research and Discovery: We identify your
competitors recommended by AI for crucial keywords and dissect
their strategies, unlocking growth opportunities and refining our
approach to outpace the competition.
- Content Optimization for AI: Our approach ensures
content is high-quality, authoritative, and engaging by enhancing
its structure and clarity, and incorporating credible sources,
statistics, and expert quotes. We prioritize natural language
processing for keywords and use simple language, bullet points, and
a conversational tone to boost relevance and user engagement. This
helps AI systems understand, summarize, and highlight your content
in AI-generated results.
- Structured Content Creation and Optimization: We craft
and refine your content's structure with clear organization and
schema markup, ensuring it's easily understood by both traditional
and AI-driven search engines. This boosts visibility and engagement
across various content types, including FAQs, reviews, and detailed
informational pages. Our approach ensures your content can be
easily summarized by AI and is optimized for modern search
environments, enhancing user experience and driving higher
engagement.
- Technical SEO and Accessibility: We address technical
aspects by fixing crawling and indexing issues, optimizing HTML
tags, and ensuring mobile friendliness and fast loading speeds.
These enhancements allow AI models to efficiently access and
understand your site content, improving discoverability and
ranking.
"Diving deep into generative AI's understanding and preferences
enables us to revolutionize the way our clients interact with
digital ecosystems. We're not just participating in the market—we
are creating it," said Shepherd.
"The future is happening faster than ever," said Scott Lowenstein, Intero Digital's Director of
AI. "With GRO, our clients will be ahead of the curve."
Join Us and GRO Your Future
Click here to learn more about Intero GRO and how Intero Digital
can transform your digital strategy or contact us at
719-725-6400.
Intero Digital is a full-service digital
marketing agency that transforms insights into real impact by
combining technology, strategy, and multi-channel expertise to
deliver marketing excellence and drive outstanding results.
If you would like more information about this topic, please
email Ethan Vassar at
ethan.vassar@interodigital.com.
Contact: Ethan Vassar
Email: ethan.vassar@interodigital.com
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SOURCE Intero Digital