Celebrating the bold leaders who disrupt markets,
revolutionize industries and transform lives
LOS
ANGELES, June 17, 2024 /PRNewswire/ -- Ernst &
Young LLP (EY US) announced that Founder and CEO, Cassandra Morales
Thurswell of viral, pioneering haircare brand, Kitsch was named an
Entrepreneur Of The Year® 2024 Greater Los Angeles Award
winner. Entrepreneur Of The Year is the preeminent competitive
awards program for entrepreneurs and leaders of high-growth
companies.
Cassandra was selected by an independent judging panel made up
of previous award winners, leading CEOs and other business leaders.
Candidates were evaluated based on their ability to create
long-term value through entrepreneurial spirit, commitment to their
purpose and the demonstration of growth and substantial impact,
among other key indicators.
"I am deeply honored to be recognized as an EY Entrepreneur Of
The Year winner among so many visionary talents," said Casandra
Morales Thurswell, Founder and CEO of Kitsch. "This triumph is a
testament to the unwavering devotion and passion of our entire
team, who strive every day to elevate beauty standards with
innovative and sustainable products that are accessible to
everyone, everywhere. We are committed to continuing our journey as
a holistic and healthy haircare brand offering a complete suite of
eye-catching, life-enhancing products that are good for our people
and our planet. It's really satisfying to do what you love, see the
impact you are making and be awarded in such a very special
way."
Kitsch is a global beauty powerhouse built on positivity and
pure hard work. The brand supports its growing community with
clever, easy beauty solutions that are totally reliable, truly
special, and made through the lens of sustainability. Beginning in
2010 with a business plan no longer than a paragraph, Kitsch now
supplies a full range of beauty favorites in over 20,000 retail
locations worldwide. From hair accessories and bottle-free beauty
to silk pillowcases and cutting-edge shower filters, Kitsch is
continuously evolving everyday essentials, creating a new category
of wellness in these stores—stay tuned for the "hair
improvement" aisle!
Entrepreneur Of The Year Award winners become lifetime members
of a global, multi-industry community of entrepreneurs. They
receive exclusive, ongoing access to the experience, insight
and wisdom of program alumni and other ecosystem members in more
than 60 countries — all supported by vast EY resources. As a
Greater Los Angeles award winner,
Cassandra is now eligible for consideration for the Entrepreneur Of
The Year 2024 National Awards.
Entrepreneur Of The Year recognizes many different types of
business leaders for their ingenuity, courage and entrepreneurial
spirit. The program celebrates original founders who bootstrapped
their business from inception like Cassandra or who raised outside
capital to grow their company; transformational CEOs who infused
innovation into an existing organization to catapult its
trajectory; and multigenerational family business leaders who
reimagined a legacy business model to fortify it for the
future.
About Entrepreneur Of The Year®
Founded in 1986, Entrepreneur Of The Year® has
celebrated more than 11,000 ambitious visionaries who are leading
successful, dynamic businesses in the US, and it has since expanded
to nearly 80 countries and territories globally.
About EY
EY exists to build a better working world, helping to create
long-term value for clients, people and society and build trust in
the capital markets. Enabled by data and technology, diverse EY
teams in over 150 countries provide trust through assurance and
help clients grow, transform and operate. Working across assurance,
consulting, law, strategy, tax and transactions, EY teams ask
better questions to find new answers for the complex issues facing
our world today.
About Kitsch
Founded by Wisconsin native
Cassandra Morales Thurswell at the age of 25, Kitsch is a global
beauty powerhouse built on positivity and pure hard work. The brand
supports its growing community with easy, elevated beauty solutions
that are totally reliable, truly special, and made as sustainably
as possible. Beginning in 2010 with a business plan no longer than
a paragraph, Kitsch now supplies a full range of beauty favorites
in over 20,000 retail locations worldwide.
Media Contact:
Anne Breza
917-488-4119
379218@email4pr.com
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SOURCE Kitsch