For one day only, the sweet pop-up experience
will delight Brooklyn and
Manhattan residents
IRVINE,
Calif., June 17, 2024 /PRNewswire/
-- HI-CHEW®, the immensely fruity, intensely
chewy candy, is kicking off the summer season in style by bringing
back the nostalgic feeling of a dessert parlor to modern-day
New York – with a sweet twist! On
Saturday, June 22nd, the
HI-CHEW® Dessert Mix Truck will roll into two of
New York City's Brooklyn and Manhattan neighborhoods: Williamsburg and
Soho.
This exclusive one-day-only event promises to delight brand fans
with a unique experience inspired by the new
HI-CHEW® Dessert Mix flavors – Strawberry Ice
Cream, Key Lime Pie, and Candy
Apple – capturing the cool essence of classic summer
treats, warm sunny days, and refreshing desserts. The vibrant truck
interior, filled with dessert and candy-inspired decor, provides an
interactive experience that will surely add some fun to weekend
plans.
Upon arrival, guests will complete a one-of-a-kind "What's Your
Dessert Personality?" quiz to uncover their perfect HI-CHEW Dessert
Mix soulmate before entering a candy-filled adventure. Guests will
have the opportunity to order from the HI-CHEW Dessert Mix menu and
receive a custom and reusable flavor-inspired package filled with a
delightful assortment of the latest mix's innovative flavors.
To commemorate their visit, each guest will also receive an
exclusive HI-CHEW Dessert Mix flavor-inspired enamel pin of their
choosing. The experience doesn't end here – the truck will also
feature a fun and nostalgia-filled photo area where fans can
capture their candy-filled memories and share their sweet
experience on social media.
The HI-CHEW® Dessert Mix Truck will be open to
the public with hours of operation as follows:
- Brooklyn: Williamsburg
at North 7th and Wythe Ave
- Hours of Operation: 11am -
3pm
- Manhattan: Soho at
Mercer and Prince
- Hours of Operation: 4pm -
7pm
"Drawing inspiration from the vibrant hues of our Dessert Mix
packaging, the HI-CHEW® Dessert Mix Truck bursts with
the same joy found in each delightful HI-CHEW® chewlet,"
said Teruhiro Kawabe (Terry), Chief
Representative for the USA &
President, CEO of Morinaga America, Inc. "Following the success of
last year's Bite-Size Candy Shop Tour, HI-CHEW® was
committed to expanding our brand experience for consumers this
summer – inviting guests to join us in a playful world of fruity
delights, celebrating our brand's spirit of innovation."
The HI-CHEW® Dessert Mix-inspired packages and
merchandise are available while supplies last.
HI-CHEW® Dessert Mix peg bags and stand-up pouches
are available at major retailers nationwide. To learn more about
HI-CHEW® and where to purchase HI-CHEW Dessert
Mix®, visit HI-CHEW.com, like us on Facebook, and
follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
About Morinaga America, Inc.:
Established in 2008,
Morinaga America, Inc. is the official distributor of
HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc.
(marketing and sales) and Morinaga America Foods, Inc.
(manufacturing) are wholly-owned subsidiaries of Morinaga &
Co., Ltd., which began in 1899 as the first, modern candy maker and
producer of chocolates in Japan.
In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in
North Carolina. With over 200
flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced
the United States market to the
best of Japanese confectionery.
About HI-CHEW®:
Choose Different. Choose
Fun. Chew HI-CHEW®. The history of Morinaga stretches
back over a century when company founder Taichiro Morinaga brought his candy-making
skills to Japan from America in
the 1800s. HI-CHEW® has long been the best-selling soft
candy in Japan and continues to
see year-over-year growth throughout other parts of Asia and in the
United States. In the United
States, HI-CHEW® is currently offered in sticks,
peg bags, and stand-up pouches. The HI-CHEW® sticks come
in a variety of flavors including Strawberry, Green Apple, Mango,
Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon.
HI-CHEW® also offers peg bags in the following flavors:
Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix,
Soda Pop Mix, Berry Mix, Plus Fruit,
Fantasy Mix, Reduced Sugar, and new Dessert Mix. The Stand-Up
Pouches are available in Original Mix, Tropical Mix, Sweet and Sour
Mix, Fruit Combos, Infrusions Orchard Mix, and new Dessert Mix.
HI-CHEW® Bites are unwrapped in bite-size packaging in
Mango, Green Apple, and Strawberry flavors. The newly launched
HI-CHEW® Gummies and HI-CHEW® Gummies Sour
reimagine the brand's iconic chewlets in a new gummy form.
HI-CHEW® is made with concentrated fruit juices and is
free of gluten, with no colors from synthetic sources.
HI-CHEW® continues to expand fruity, chewy flavor
offerings annually. In 2020, HI-CHEW® won a Nielsen
Design Impact Award for its new Original Mix packaging update that
hit shelves in 2019. For more information, visit HI-CHEW.com.
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SOURCE HI-CHEW