SAN
FRANCISCO, June 17, 2024 /PRNewswire/
-- Continuing on their mission to build a better world through
the power of photography, Flickr has joined 1% for the Planet.
Members of this global organization—co-created by Patagonia founder
Yvon Chouinard—contribute at least 1% of their annual revenue to
verified environmental causes to protect the planet.
This latest pledge further reinforces the photography platform's
environmental accolades: Flickr is a Certified Evergreen brand, a
Climate Pledge signatory, Climate Neutral Certified, and a member
of The Conservation Alliance. Their commitment extends not just to
their global network of photographers, but to the planet
itself.
"Photography has been around for a little less than two
centuries, but its impact on humanity is immeasurable. So
naturally, as a photography company, we set our sights beyond the
next quarter, or even the next year," says Ben MacAskill, President and COO of SmugMug and
Flickr and board member of The Conservation Alliance. "We are a
family-owned, self-funded, built-to-last business that thinks in
terms of decades and centuries, and sustainability is a key
component in ensuring the longevity and impact of our work."
To further their efforts, they've also joined the Mobilizing for
Monuments Coalition and produced the Mobilizing for Monuments
film, advocating for environmental conservation and the
preservation of open spaces.
A report on open spaces conducted by Awesome, Inc. on
behalf of Flickr surveyed 1,767 photographers, including hobbyists,
professionals, and small business owners. Key findings underscored
the significant impact of open spaces on the photography industry,
including:
- 95% of photographers surveyed agreed that limiting access to
open spaces would adversely affect their business or craft.
- 9 out of 10 photographers derived at least a portion of their
income from open spaces.
"Joining 1% for the Planet was an easy call, and makes perfect
sense for Flickr," says MacAskill, "The photography community
clearly needs these places, and we need to make sure they're around
forever."
By contributing 1% of their annual sales, thousands of 1% for
the Planet members have raised millions in funding to support
environmental partners around the globe. Partners are vetted and
approved based on referrals, track record, and environmental focus,
and currently, more than 6,000 organizations are
represented—meaning every member of 1% for the Planet can
contribute to causes most important to them.
"We're thrilled to welcome Flickr to our global community of
changemakers. They have already demonstrated a strong commitment to
connecting people to the outdoors through their core work and
partnerships, so it's exciting to imagine what we'll be able to
accomplish together," says Kate
Williams, CEO of 1% for the Planet.
Interested in getting involved? Join the Flickr for the Planet
group – a vibrant conservation and climate-focused community
dedicated to using the power of imagery to drive environmental
awareness and action. You can also check out the latest Flickr for
the Planet gallery.
About Flickr:
Flickr, founded in 2004, is the world's largest photography
community, committed to elevating the memories, artistry, and
impact of all your photos. Fueled by passionate photographers for
20 years, Flickr provides users with the safest and most inclusive
platform for sharing and connecting through photos and videos.
Since its acquisition by SmugMug in 2018, these united brands have
created the most influential photography-focused community in the
world.
About 1% for the Planet
1% for the Planet is a global organization that exists to
ensure our planet and future generations thrive. We act as an
accountability partner for businesses supporting environmental
partners through annual membership. We make environmental giving
easy and effective through partnership advising, impact
storytelling, and third-party certification.
Started in 2002 by Yvon
Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our
members have given millions to environmental partners. Today, 1%
for the Planet's global network consists of thousands of businesses
and environmental partners working toward a better future.
Look for our logo to purchase for the planet, learn more, and
join at onepercentfortheplanet.org.
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SOURCE Flickr