PRESTON,
Wash., June 18, 2024 /PRNewswire/ -- Talking Rain
Beverage Company®, the makers of Sparkling Ice®, today announced a
multi-year partnership as the official sparkling refreshment of the
Seattle Sounders FC.
Together the Rave Green and Talking Rain have united as two
high-energy hometown brands to fuel the team and its fans,
supporting healthier beverage options that support active
lifestyles and wellness.
"We know our flavor fans prefer an active lifestyle and
better-for-you refreshments, which is why we're thrilled that
Sparkling Ice has partnered with the Sounders in this world-class
collaboration," said Rich DePencier,
Chief Growth Officer at Talking Rain Beverage Company. "The
Sounders FC's values closely match our own, including our support
for healthy communities, personal wellbeing, and greater
inclusivity."
On matchdays, fans can dive into Talking Rain's "Anything But
Subtle" philosophy at the Sparkling Ice Anything But Subtle Fan
Decoration Zone. Face paint, temporary tattoos and more are
available at this branded activation space to allow fans of all
ages to creatively express their Sounders spirit. At halftime of
each game, the most enthusiastic and decorated fan in attendance
will be selected as the Sparkling Ice Anything But Subtle Fan of
the Match and rewarded with a Sparkling Ice prize pack.
"We're happy to welcome Talking Rain to the Rave Green family,"
said Sounders FC Chief Revenue & Marketing Officer Taylor Graham. "As a company born right here in
Western Washington themselves,
Talking Rain embraces so many of the same strong values as Sounders
FC, including a deep commitment to community. We look forward to
connecting with our fans in new, engaging ways supported by Talking
Rain's energetic and vibrant spirit."
Recognizing that the energy provided by supportive fans is
crucial for the team, whether playing at home or away, Sparkling
Ice is also presenting a fan social media photo series to celebrate
Sounders FC's passionate fan base. After each match, Sparkling Ice
and Sounders FC will honor fans by showcasing photographs of some
of the best fan moments on Sounders FC's social media channels.
Talking Rain and Sparkling Ice will also activate around Lumen
Field in various ways, including presenting the new "Ice in the
Veins" replay moment to highlight every home save by Sounders
FC.
As an additional piece of the partnership, Talking Rain and
Sparkling Ice beverages will be stocked for the enjoyment of
players, staff and visitors at the Providence Swedish Performance
Center and Clubhouse, Sounders FC's state-of-the-art new
headquarters that opened in February.
About Talking Rain® Beverage Company
Talking Rain, the makers of Sparkling Ice®, is a family-owned
company based in Preston,
Washington. Through nearly four decades of redefining the
sparkling water category, Talking Rain has crafted a remarkable
collection of full-flavored, better-for-you beverages, including
the #1 sparkling water brand in the U.S., Sparkling Ice (also
available in +Caffeine and +Energy). Talking Rain drinks have zero
sugar, are enriched with vitamins and antioxidants, and come in a
delicious array of bold flavors. Talking Rain believes in sharing
its success to support healthy communities, personal wellbeing, and
greater inclusivity. We live life in full flavor and believe the
world should, too.
For more information, please visit
https://www.talkingrain.com.
About Seattle Sounders FC
The 2022 continental champion of Concacaf, winner of the 2019
and 2016 MLS Cups, 2014 MLS Supporters' Shield and four Lamar Hunt
U.S. Open Cup championships (2009, 2010, 2011, 2014), Sounders FC
is Seattle's Major League Soccer
franchise. The club received an MLS charter on November 13, 2007, and has set a league record by
qualifying for the MLS Cup Playoffs in every year of its existence.
Sounders FC reached a milestone in 2016 as the franchise claimed
its first MLS Cup championship, before earning its second title in
2019, hoisting the Philip F. Anschutz Trophy in front of a home
crowd of 69,274 fans. Since the club's debut MLS season in 2009,
Sounders FC has helped set the standard for soccer support in
North America, leading the league
in attendance for eight consecutive seasons (2009-2016) and
routinely ranking in the top 30 in attendance among all
professional teams internationally. Prior to joining MLS, the
Seattle Sounders organization has been a part of the greater
Seattle community and U.S. Soccer
professional scene since 1974.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/in-multi-year-partnership-sparkling-ice-becomes-official-sparkling-refreshment-of-seattle-sounders-fc-302174761.html
SOURCE Talking Rain Beverage Co