Sopexa fully integrates into the communications group
Hopscotch and changes its name to Hopscotch Season.
NEW
YORK, June 18, 2024 /PRNewswire/ -- One month
after its full acquisition by Hopscotch,
communications consultancy Sopexa is changing its name to
Hopscotch Season. This change is part of the company's dynamic
development and gives rise to a leading brand in Food &
Beverage communications, bringing together almost 300 experts in
EMEA, America, and Asia. This
development will also enable Hopscotch Season to extend its
consulting activities to promote art de vivre throughout the
world, drawing on the group's sector-specific expertise.
This complete integration of Sopexa into Hopscotch marks the
latest stage in a story that began in 2016 with the group's first
stake in Sopexa. The merger was further strengthened in 2019, and
today we are fully integrated under a new name: Hopscotch
Season.
Clear Synergies
Hopscotch Season and Hopscotch Groupe
have many joint strengths to draw on. The group's agencies bring to
Hopscotch Season their various areas of expertise (events, digital,
PR & Public Affairs), while Hopscotch Season brings its
expertise in trade and in leading international coalitions of
industry players, as well as its 30 agencies worldwide, and the
150,000 opinion leaders in its network.
"This definitive merger will enable Hopscotch Season to
benefit from the group's diverse expertise in digital events and
PR, while Hopscotch Season will give us the benefit of its in-depth
knowledge of local markets and consumer habits," explains
Valérie Bonnement, Hopscotch's Deputy Managing Director.
Hopscotch Season also has a Business Intelligence team which
produces studies on consumer patterns worldwide, feeding into the
teams of the entire group. One example is the Wine Trade Monitor, a
survey that deciphers trends in the international wine market.
Hopscotch Season and Hopscotch share many success stories since
2016.
An example is the IDF (International Dairy Federation) Summit,
organized by Hopscotch Season in collaboration with other group
agencies.
We can also mention the recent win for the furniture industry,
won thanks to the collaborative work of Hopscotch Season &
Hopscotch Event.
Hopscotch Season also works closely with teams from Hopscotch
Interface Tourism, the group's tourism vertical which joined
Hopscotch in 2023, and benefits from their expertise across
Europe. The combination of Season
& Interface Tourism networks creates a worldwide operational
network with a team of experts who understand the consumer habits
in their different markets.
"We are delighted with this full 100% integration, which
consolidates our global network and, by increasing the density of
the Hopscotch brand around the world, enables us to accelerate our
internationalization to support our clients," clarifies
Pierre-Franck Moley,
President of Hopscotch Season & Managing Director of
Hopscotch.
A New Name and a Changing DNA
Seasonality gives life
to all plant forms, shapes the way we travel, and influences our
homes and lifestyles. 'Season' also evokes the flavors that season
our lives and our projects. More creative, more innovative, more
ambitious than ever, Hopscotch Season continues to work to create
commitment and federate communities aware of environmental and
social issues.
With employees in 30 agencies, throughout every continent,
Hopscotch Season focuses on understanding audiences and cultural
specificities to create messages that resonate with everyone,
create emotion, and make an impact.
More Art de
Vivre
This major development enables Hopscotch
Season, with 60 years of expertise in the Food & Beverage
sector, to extend its communications consultancy activities to
other sectors, to promote art de vivre throughout the world,
supporting all its brands and partners in the development of their
image and identity.
Hopscotch Season is delighted to author a new chapter in its
history with a major pioneer in events and public relations.
About Hopscotch
HOPSCOTCH is an international communications group founded in
France, directed by its founders
and its managers, all guided by a business vision carried forward
by the complementarity of expertise.
HOPSCOTCH's founding belief? "Global PR", created around a
unique mix of digital, event management, influence, public
relations, and marketing services, for both art de vivre and
corporate challenges.
HOPSCOTCH brings together in France (Paris, Lyon,
Lille, Marseille) and internationally (4 continental
hubs in Asia, America,
Europe, & Middle East) more than 1,000 expert
collaborators in all communication skills: influence, events,
activation, digitalization, internal communications, public
affairs, marketing services…
Convinced that the value of an enterprise or organization
resides in the care given to its capital of human relations,
HOPSCOTCH structures its expertise around its own brand "Hopscotch"
(Event / PR / Travel / Décideurs / Congrès / Luxe / Sport), and
specialized agencies: AD crew, heaven, Hopscotch Interface Tourism,
Human to Human, Le Public Système Cinéma, Le Public Système PR,
Sagarmatha, Hopscotch Season.
HOPSCOTCH now has an integrated international network of 40
offices in 5 continents and operations in over 60 countries.
Listed on Euronext Growth Paris (ISIN code: ALHOP FR 00000 6527
8), the group represents a turnover of €271 million and a gross
margin of €93 million in 2023.
Follow us: www.hopscotchgroupe.com and on LinkedIn /
X / Instagram @HOPSCOTCHgroupe
About Hopscotch Season
Hopscotch Season is an international marketing &
communications consultancy, whose multicultural teams have been
specialists and enthusiasts of Food, Beverage, and Lifestyle for
over 60 years. Hopscotch Season is a HOPSCOTCH Groupe agency.
Together, they form an integrated international network of 1,000
talents and more than 30 agencies worldwide. Hopscotch Season is
the leader in campaigns co-financed by the European Union, with
more than 400 campaigns under its belt since 2012. An expert in
integrated campaigns, Hopscotch Season advises, designs, and
deploys media, PR, influencer, digital, event, and trade marketing
campaigns tailored to each market.
To follow us : www.hopscotchseason.com / LinkedIn /
X / Instagram
Press Contact
Jen Mc Lean
Director of PR – Hopscotch Season USA
jmclean@hopscotchgroupe.com
Tel.+1 212 386 7440
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SOURCE Sopexa USA