Microsoft Advertising and Buzzfeed among early Beta
Collaborations for Button for Retail Media solution, Tapping into
Rapidly Growing $100B+ Segment
CANNES,
France, June 20, 2024 /PRNewswire/ -- Button,
one of the leading commerce optimization platforms, today unveiled
its breakthrough Button for Retail Media solution at the Cannes
Lions International Festival of Creativity, to address the
industry's biggest pain points: limited on-site inventory and
complex activation processes. This innovative solution empowers
retailers, publishers and creators to seamlessly tap into retail
media, the fastest-growing advertising channel in the history of
the internet – with no development required.
Bridging the Gap Between On-Site and Off-Site Retail
Media
In response to market frustrations with the fragmentation of
off-site retail media, Button for Retail Media bridges the gap
between retailers' on-site advertising and the vast audience reach
of publishers and creators. Powered by Button's commerce
optimization technology, the company's new retail media solution
facilitates:
- Inventory Expansion: Retailers extend their on-site
advertising capabilities to premium publisher and creator
audiences, while publishers and creators unlock a valuable new
revenue stream. This inventory performs like search inventory due
to the high purchase intent of shoppers enhanced with Button's
commerce optimization capabilities.
- Superior Performance: Early pilots delivered 300%
increases in revenue per journey, for publishers and creators.
Advertisers report ROAS metrics that rival on-site retail media
with ROAS performance surpassing 34% on average,
outperforming off-site retail media by 223%.
- Effortless Launch: No coding expertise needed, allowing
any advertiser to deploy a full-fledged retail media strategy in
minutes.
- Technology Provider Agnostic: The inventory solution
seamlessly connects with industry leaders like Microsoft
Advertising and TripleLift, and others to ensure scalability and
reach from day one.
Industry Leaders Applaud Button's Innovation
Button for Retail Media has already garnered praise from major
players including:
- Lynne Kjolso, Vice President
of Global Partnerships and Retail Media at Microsoft
Advertising: "Microsoft Advertising is focused on empowering
retailers, brands, and publishers to tap into the potential of
retail media through on-site and off-site opportunities and this
collaboration is an example of omnichannel retail media in action.
We're pleased to work with Button to support monetization for
retailers and publishers, bringing Microsoft Advertising's unique
demand, and helping advertisers reach new audiences."
- Wes Schroll, Founder and CEO
of Fetch: "Button enables us to offer a new retail media
solution that is seamless and complementary to our millions of
shoppers' experiences. It allows us to capitalize on brand
advertiser budgets in a way that is truly performance-focused and
ahead of its time."
- Ken Blom, Chief Business
Officer at Buzzfeed: "Button's investment in providing
publishers innovative ways to drive more revenue while maintaining
a commitment to providing great user experiences is unparalleled.
Button's new Retail Media solution continues building on that
reputation."
- Alexis Caldwell, Executive
Director, Business Development + Partnerships at Forbes:
"Button's building solutions to drive more value without a massive
tech investment that is stackable revenue. We are excited to be
partnering on Retail Media with Button and tap into one of the
fastest growing categories in digital over the past 5 years."
- Sofia Rabellino, SVP,
Business Development at TripleLift: "At TripleLift, through our
Adaptive Commerce Solutions, we help brands and retailers customize
their off-site experience with data-driven strategy coupled with
unique creative experiences across screens. Through our partnership
with Button, which offers new inventory between the publisher and
retailer properties, we deliver our custom creatives and guaranteed
reach to high-intent users on their path to purchase. It's a truly
winning combination."
- Jacqueline Goldstein, VP of
Commerce, NY Post: "Button's retail media offering is changing
the game for publishers, making it easier to turn high-intent
shopping moments into real revenue without compromising our
readers' experience. We're excited about the possibilities this
opens up for our team and our audience."
- Scott Siegler, Director of
Product & Technology at APS: "By expanding our retail media
offerings to include third-party vendors such as Button in
Connections Marketplace, we are excited by the incremental commerce
value that they will bring to publishers. Button helps amplify
publishers' retail media monetization tactics, with a particular
focus on optimizing conversions across affiliate link
traffic."
A Win-Win-Win for the Commerce Ecosystem
"Creating win-win-win relationships is the core of Button,"
stated Michael Jaconi, Button's
Co-Founder and CEO. "Our unique position powering the commerce
infrastructure of leading retailers, publishers and creators
allowed us to launch this solution at scale and deliver unmatched
results. Button for Retail Media is poised to redefine the future
of retail media and the mobile commerce ecosystem."
This is a rare opportunity to be at the forefront of the Retail
Media movement, shifting advertising capabilities as we know it. To
learn how to be among the first to leverage this groundbreaking
inventory solution and secure Beta access to Button for Retail
Media, please visit usebutton.com/retail-media.
About Button
Button is a commerce optimization platform that uses AI to
improve the performance of creator and affiliate marketing. The
platform is used by the world's largest retailers, publishers, and
creator networks to drive better shopping experiences, improved
attribution, and new inventory for retail media which combine to
grow revenue for companies like Uber by 100% for the channels where
Button is implemented. Button surpassed $1B in commerce per month in March 2024, and has been named a best place to
work every year since its founding. It's backed by Greycroft,
Redpoint, Norwest, Icon Ventures, and Capital One.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/button-introduces-innovative-retail-media-inventory-solution-at-cannes-lions-partners-with-industry-giants-to-empower-retailers-publishers-and-creators-302177571.html
SOURCE BUTTON