NEW
YORK, June 20, 2024 /PRNewswire/ -- The global
online video platform market size is estimated to grow by
USD 2.19 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 21.57% during the forecast period. Increase in streaming
services is driving market growth, with a trend towards live
streaming of videos. However, free open-source video platform poses
a challenge. Key market players include Adobe Inc., Akamai
Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove
Inc., Comcast Corp., Dacast Inc., International Business Machines
Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto
Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd.,
Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc.,
and Youku Tudou Inc..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
End-user (Individuals,
Brand and enterprises, and
Content creators), Type (UGC, DIY, and SaaS),
and Geography (APAC, North America, Europe,
South America, and Middle East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America,
and Middle East and Africa
|
Key companies
profiled
|
Adobe Inc., Akamai
Technologies Inc., Alphabet
Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast
Corp., Dacast Inc., International Business
Machines Corp., Kaltura Inc., MediaMelon Inc.,
MediaPlatform Inc., Panopto Inc., Piksel srl,
Samba Mobile Multimidia SA, Telstra Corp. Ltd.,
Viacom18 Media Pvt. Ltd., Vimeo.com Inc.,
Viostream, Wistia Inc., and Youku Tudou Inc.
|
Key Market Trends Fueling Growth
Online videos have become essential for businesses looking to
engage consumers and influence buying decisions. Live streaming, a
real-time Internet broadcast, is a popular trend among brand
owners. Social media platforms like Facebook, YouTube, Snapchat,
and Twitter have invested in enhancing live streaming capabilities.
Brands use live streaming for tutorials, product launches, news,
humor, and regular series. Monetization methods include
micropayments, mid-roll ads, and social platform payments. These
factors contribute to the growth of the Online Video Platform
market.
The online video platform market is experiencing significant
growth with an increasing number of users and businesses adopting
video content. Large scales of live streaming and on-demand videos
are driving this trend. Monetization strategies such as ads,
subscriptions, and sponsorships are becoming more common. Uses
include education, entertainment, marketing, and communication.
Platforms offer various features like video analytics,
customization, and integration with social media. User-generated
content and interactive tools are also popular. The market is
competitive with players like YouTube, Vimeo, and Facebook Live.
Usage is expected to continue growing due to the convenience and
engagement provided by online videos.
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Market Challenges
- The Online Video Platform (OVP) market is experiencing
significant growth due to the increasing popularity of video
content on the Internet. Brands are leveraging free video hosting
platforms like YouTube, Metacafe, and Blip.tv to enhance their
online presence. These platforms offer millions of videos on
various topics and provide access to commercial content. Paid OVPs
face intense competition as customers can access free live TV
shows, sports events, movies, and news online with high-definition
streaming. Consequently, the global OVP market is expected to grow
substantially during the forecast period, as free Internet services
restrict the use of paid services.
- The online video platform market is experiencing significant
growth, with an increasing number of businesses utilizing video
content for marketing and communication purposes. However, this
market also presents several challenges. One major challenge is
creating high-quality video content that engages and retains viewer
attention. Another challenge is optimizing videos for search
engines and social media platforms to increase reach and
visibility. Additionally, ensuring video accessibility on various
devices and ensuring secure video hosting are ongoing concerns.
Furthermore, monetizing video content through ads or
subscriptions can be complex, requiring a deep understanding of
audience demographics and viewer behavior. Lastly, keeping up with
the latest video technology trends and maintaining a consistent
brand image across all video content can be time-consuming and
resource-intensive.
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challenges - Download a Sample Report
Segment Overview
This online video platform market report extensively covers
market segmentation by
- End-user
- 1.1 Individuals
- 1.2 Brand and enterprises
- 1.3 Content creators
- Type
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Individuals- Online Video Platforms (OVPs) have
become essential tools for individuals to share content without the
need for organizational affiliation. User-generated videos (UGVs)
account for 80-85% of global trust, surpassing that of traditional
sources. UGVs serve various purposes, including entertainment,
education, and opinions on goods and services. Trusted UGVs can
boost product usage and OVP revenue. The individual Internet video
market contributes significantly to OVP growth during the forecast
period.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
In the rapidly evolving digital landscape, the Online Video
Platform (OVP) market continues to gain momentum. With the
proliferation of smartphones and handheld devices, live streaming
has become a preferred mode of video content consumption.
Monetization of channels through streaming services is a
significant trend, enabling content creators to reach a global
audience. Telecom networks, including 4G and the emerging 5G
network, facilitate seamless internet access for live streams.
Transcoding and managing video content is crucial for publishers to
ensure smooth delivery to viewers. Television is no longer confined
to traditional broadcasting, as online video advertising becomes an
integral part of video-based marketing content. Tracking viewer
engagement and analytics is essential for optimizing revenue
streams in this dynamic market.
Market Research Overview
The Online Video Platform market is a dynamic and growing
industry, characterized by its ability to deliver high-quality
video content to consumers on-demand. This market encompasses
various technologies and services, including streaming, video
hosting, and video analytics. The market caters to various sectors
such as education, entertainment, advertising, and corporate
training. The platforms offer features like adaptive bitrate
streaming, personalized recommendations, and social media
integration. The market is driven by factors such as increasing
internet penetration, rising consumer demand for on-demand content,
and advancements in video compression technology. The future of the
Online Video Platform market looks promising, with continued
innovation and expansion into new areas like virtual and augmented
reality.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
-
- Individuals
- Brand And Enterprises
- Content Creators
- Type
-
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio