BEIJING, June 24,
2024 /PRNewswire/ -- The ESG and Social Innovation
Center at Cheung Kong Graduate School of Business (CKGSB)
proudly announces the launch of a groundbreaking ESG
(Environmental, Social, and Governance) Assessment Map, produced by
CKGSB Professor of Marketing ZHU Rui
(Juliet).
The ESG Assessment Map provides a comprehensive framework that
simplifies the complex process of conducting ESG by breaking it
down into actionable items on the environmental, social and
governance respectively. This toolkit enables companies to clearly
see the ESG actions they can adopt and effectively identify the
intersections of their core business with ESG principles.
It comes at a critical time when companies feel the urgency to
incorporate ESG in their business strategy and the challenge to do
so while achieving profitability as they become more active in
global markets that increasingly emphasize the importance of
sustainable and responsible business practices. The map is
developed and used in Professor Zhu's practice-based 'Business for
Good' Executive MBA course at CKGSB, where more than 2,800 Chinese
business executives and entrepreneurs have learned to apply ESG in
their businesses.
Professor Zhu emphasized the importance of this toolkit saying,
"In today's interconnected world, ESG practices are no longer
optional but essential for sustainable business growth. We selected
international mainstream ESG standards on sustainable development,
analysed their material, sorted and reorganized the data to design
the ESG Assessment Map. Our goal is to empower companies, big or
small, to seamlessly integrate ESG considerations into their core
strategies and operations."
Key Features of the ESG Assessment Map:
- Actionable toolkit for business leaders: Incubated in
CKGSB's practice-based course, the map offers an intuitive
interface with actionable items, answering companies' most asked
question – how do I know the right sustainability efforts my
company should address — and offering a holistic view of the areas
for improvement.
- Accessible and execution-friendly for companies of all
sizes: Simplifying complex global standards, this map is
tailor-made for companies big and small with ESG action points
clearly mapped-out.
- Tool for optimizing business operation: Rather than
being a toolkit for corporate compliance to replace standards such
as the Global Reporting Initiative (GRI), the MSCI ESG Metrics,
SASB Standards and Bcorp, the map is a tool of action steering
businesses' ESG strategy and operation.
The launch of this map aligns with the school's broader mission
to foster social innovation.
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SOURCE Cheung Kong Graduate School of Business (CKGSB)