While much of corporate America has decided to sit this Pride
season out, LGBTQ+ small business has risen to the challenge by
supporting LGBTQ+ media, marketing and non-profit firms in 2024.
The results thus far have been amazing!
NEW
YORK, June 25, 2024 /PRNewswire-PRWeb/ -- Here
we are in the final days of Pride Month, June 2024, and we want to acknowledge and show
our appreciation and gratitude to the many LGBTQ+ small
businesses that have stepped up to offset some of the advertising
revenue losses experienced by LGBTQ media like Pink Media this
year. Many large brands chose to sideline themselves for Pride
2024, still recovering from the backlash faced by Bud Light,
Target, and even Disney in 2023. As a result, much of corporate
America has decided to sit this Pride season out.
"By blending our #ILoveGay organic social
media reach with a paid campaign, we can widen the audience while
keeping it well-targeted to the client's specific LGBTQ+
demographic, enabling these posts to go viral."
It's no secret that in 2024, many larger companies have decided
to take a step back. This has significantly impacted the revenues
of several LGBTQ+ media, marketing, and non-profit organizations,
leading to layoffs and several business closures. However, there is
light at the end of this proverbial tunnel. A combination of newer
LGBTQ+ business and media models, including influencers, video
content creators, and technology-focused marketing firms, are
rising to the forefront. LGBTQ+ audiences are still out there, and
businesses want to reach them. In today's marketing environment,
these businesses have become adept at reaching their audiences
directly. What they often seek now is a media/marketing partner
that can help elevate and amplify their messaging to an even wider,
yet focused and targeted LGBTQ+ audience.
In this environment, Pink Media and #ILoveGay have achieved
significant successes this year, with one recent campaign garnering
over 10 million video views in one week!
This is the result when a business collaborates with a company
that excels in online marketing and advertising. Pink Media's
strategy lies at the intersection of advertising, marketing, and
PR, incorporating elements of a media company and an influencer. We
leveraged our #ILoveGay network and our expertise in digital
advertising to broadcast our client's message to a wide, yet highly
targeted audience beyond their current social media following. In
essence, Pink Media and #ILoveGay are hybrid companies, combining
the best of LGBTQ+ media with the strategic prowess of an LGBTQ+
online marketing firm with 30 years of experience.
"In today's world, everyone claims to be a marketing expert, but
understanding the community you are trying to reach, knowing how to
engage with your followers, recognizing the brands they are loyal
to, and identifying the right platforms based on age demographics,
makes a huge difference," states Fabrice Tasendo, Executive
Vice-President of Pink Media, based in Los Angeles. "We have these skills and
experience in-house, which is how we achieve these exceptional
results."
"Understanding the client's specific niche LGBTQ+ audience is
crucial for implementing a targeted advertising strategy," says
Matt Skallerud, President of Pink
Media, based in the New York City
area. "By blending our #ILoveGay organic social media reach with a
paid campaign, we can widen the audience while keeping it
well-targeted to the client's specific LGBTQ+ demographic, enabling
these posts to go viral."
With this advertising and marketing strategy in place and
succeeding, it's now simply a matter of ensuring that corporate
America recognizes its value as they prepare for their comeback for
Pride Month 2025.
Find more information about Pink Media at PinkMedia.LGBT.
Media Contact
Matt
Skallerud, Pink Media, (323) 963-3653, Matt@pinkmedia.lgbt,
https://www.pinkmedia.lgbt/
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SOURCE Pink Media