Latest global security survey adds
the consumer voice to industry standards like OWASP and AI &
social engineering attacks challenge brands to do more to protect
end users.
LISBON,
Portugal, June 26, 2024 /PRNewswire/
-- Appdome, the one-stop shop for mobile app defense,
today announced the results of its 4th Annual Global
Consumer Survey of Mobile App Security here at the OWASP Global
AppSec conference. The survey reveals that mobile end users are
keenly aware of the growing security, fraud, and
privacy threats when they use mobile apps and demand that mobile
brands and enterprises step forward to provide real defenses to
these threats.
To create the 2024 survey, Appdome partnered with
the Open Web Application Security Project (OWASP) and included
survey questions that measures consumer alignment with the OWASP
Mobile Application Security (MAS) standard, as well as
anti-fraud and other cyber objectives. The voice of
the global consumer was clear – not only do they demand the
protections included in the OWASP MAS standard, but the survey data
reveals a challenge to the entire mobile industry to improve the
state of the art of mobile app protection, globally.
"We're very excited to bring the consumer voice
into OWASP's Mobile App Security standard," said Andrew van der Stock, Executive Director of
OWASP. "Our goal has always been to enable mobile app security and
development teams to keep their mobile app protections up to date
with industry demands. Knowing what protections global end users
expect when they use mobile apps in life and work supports our work
to ensure robust mobile app protection for everyone."
The 2024 survey data adds to the 120,000+
consumer voices gathered from 12 countries over the past four
years, making the Appdome Global Consumer Survey the largest single
collection of consumer data on mobile app security, privacy,
anti-fraud, and other attack vectors. Mobile
applications have taken center stage in consumers' daily life.
Mobile app protection – consisting of mobile app security, malware
defense, fraud prevention, and privacy – is now
critical to the way consumers choose and use mobile apps, and also
critical in whether they choose to stay with and promote a
brand.
"Cyber professionals work tirelessly to keep
applications, networks, transactions, and users safe while
Artificial Intelligence (AI) and other attacks increase," said
Tom Tovar, co-creator and CEO of
Appdome. "Global consumers continue their march upward in
recognizing the importance of this work and it's clear that they
overwhelmingly support a broadening cyber, anti-fraud,
anti-malware, anti-bot mandate, and higher OWASP standard, inside
brand and enterprise mobile apps everywhere."
Several upward trends are revealed in the 2024
data, including consumers' use of mobile apps, their awareness of
mobile attack vectors, the growing expectation of protection in
apps and consumers' willingness to be brand advocates if protected.
Here are some of the cyber expectations in mobile apps that hit
all-time highs in the 2024 Survey:
- Mobile vs. Web: 55.3% — the highest level ever— of
global consumers say they use mobile applications more than web,
dwarfing preference for online/web at 22.5%. Furthermore, with
63.4% — the highest level ever— say that they use more than 6
mobile apps weekly.
- Total Protection: 99.5% —the highest level ever— of
global consumers demand total protection in mobile apps including
mobile app data, account integrity, login, data storage, data in
transit, and protection from malware and fraud.
- Social Engineering: 70.6% —the highest level ever— of
global consumers have themselves, or know someone who has, been a
victim of social engineering or other fraud
attacks.
- Fraud Prevention: 83.5% —the highest level
ever— of global consumers demand brands proactively prevent
mobile fraud from happening rather than reimburse
them post-fraud.
- Features vs. Security: 87.4% —the highest level ever— of
global consumers say that mobile app protection is equally or more
important than mobile app features in their decision to use a
mobile app, with 90.6% saying they evaluate the security claims of
the brand before downloading a mobile app.
- Fear Inaction: The number of global consumers who
fear "developers don't care" about protecting the mobile app has
increased by 258%, topping the four-year survey at 1 in 4 of all
respondents.
Consumers maintained strong perspectives on these
top trends in the 2024 survey:
- Rewarding Secure Brands: 94.6% —the highest level ever—
of respondents state they will become brand advocates for mobile
brands that protect their apps and use. More than half (53.6%) said
they would use the highest forms of advocacy, such as app store
reviews or social media endorsements.
- Consequences for Insecure Apps: 96.7% —the highest level
ever— of respondents state they would abandon a mobile brand for
failing to protect their app and use, and 73.9% saying they would
encourage others to abandon the mobile brand too.
"It's clear that consumers are taking mobile
brand promises and the emerging threat of AI attacks seriously,"
said Alan Bavosa, VP of Security
Products at Appdome. "AI-based attacks will take mobile app risks
to a new level, and mobile brands and enterprises need to change
their cyber delivery models to meet the accelerating threat head on
and maintain user trust and engagement on mobile platforms."
To obtain Appdome's 4th Annual "Global Consumer
Expectations of Mobile App Security Survey," please
visit Appdome Survey.
To learn more about the OWASP Mobile App Security
(MAS) standard and join the OWASP community, please visit OWASP
MAS.
About OWASP
The Open Web Application
Security Project (OWASP) is a nonprofit foundation that works to
improve the security of software. OWASP's mission is to make
software security visible, so that individuals and organizations
worldwide can make informed decisions about true software security
risks.
About Appdome
The Appdome mission is to protect every mobile app in the world and
the people who use mobile apps in their lives and at work. Appdome
provides the mobile industry's only Unified Mobile App Defense
platform, powered by a patented mobile coding engine,
Threat-Events™ Threat-Aware UX/UI Control and ThreatScope™ Mobile
XDR. Using Appdome, mobile brands eliminate complexity, ship faster
and save money by delivering 300+ Certified Secure™ mobile app
security, anti-malware, anti-fraud, anti-social
engineering, mobile anti-bot, anti-cheat, geo compliance, MiTM
attack prevention, code obfuscation, social engineering and other
protections in Android and iOS apps with ease, inside the mobile
DevOps and CI/CD pipeline. Leading financial, healthcare, government
and m-commerce brands use Appdome to protect Android and iOS apps,
mobile customers, and mobile businesses globally. Appdome holds
several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2,
10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents
pending.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/global-consumer-security-survey-reveals-highest-demand-for-mobile-app-security-in-4-years-302182532.html
SOURCE Appdome