PORTLAND, Ore., June 26,
2024 /PRNewswire/ -- Brothers Mike and Casey Lane have created a device that
makes snoozing impossible. Well that is, without having to jump
through some hoops first. The Rooster Case is a lockbox for smart
phones that, in order to hit the snooze button, consumers must
physically get up to retrieve the key to unlock the box first.
Crazy? Or genius?
"I've always had trouble getting up in the morning, but it
wasn't until I read a book called the 5AM Club: Own Your Morning. Elevate Your
Life. that I realized what I'd been missing out on in the
mornings by hitting snooze. So I tried to join this "5am club" and failed miserably, day after day,
because I would just hit the snooze on my phone, no matter how many
alarms I would set or even if I put my phone on the other side of
the room. So in order to get up and stay up, I made a lockbox. And
it worked! I was up and at 'em every day at 5 ready to get stuff
done."
His brother Casey reflects on the first time he saw the original
contraption, "I thought it was the most ridiculous thing that I had
ever seen and the fact that a grown man would need to do that to
get up was just…sad." he laughs. "So I made a video of Mike
explaining it, posted it on Facebook and the video went
crazy—people were "liking it" and sharing it and it kind of went
viral. And the thing that surprised both of us was people's
reactions and comments saying "Dude, I need that—can you make me
one?"
When asked why not just put the phone on the other side of the
room, Mike replied "Believe me, I tried that. But you can only put
your phone so far away then you can't hear it. And I needed it far
away so it forced me to get up and stay up. It's almost
impossible to go back to sleep after you've walked down a hall or
stairs to turn off your alarm—your heart gets going and your brain
starts to process what you have going on that day—your body and
mind kind of automatically kick themselves into gear."
Casey recently took a trip to Portland, Oregon where the two put the
finishing touches on the latest prototype and will be launching on
Kickstarter.
The brothers have set a $2,900
goal on Kickstarter at a price point of $29 per case. The campaign kicks off June 25th.
Support the campaign and give it a try
here—https://www.kickstarter.com/projects/funbilt/the-rooster-case
Media Contact:
Mike
Lane
646-337-0855
379626@email4pr.com
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SOURCE Mike and Casey Lane