Iconic American Lifestyle Brand Brings the
'Good Times' to Madrid's Barrio
Salamanca
MIAMI, June 26,
2024 /PRNewswire/ -- Original Penguin, the iconic
American lifestyle brand, is making its long-awaited entrance into
the Spanish market with the opening of its first flagship retail
store in Madrid on June 26. The store, located at Jorge Juan 11 in
the upscale Barrio Salamanca neighborhood, will offer the complete
Original Penguin collection including men's sportswear apparel,
accessories like loungewear, headwear, leather goods, underwear,
and socks.
The launch marks an exciting expansion for the brand under its
new Spanish license partner, Linea Magna Europa SL, an affiliate of
Linea Magna which has successfully
grown Original Penguin in Mexico
since 2012. The Spain distribution
agreement allows Linea Magna Europa to launch the Original Penguin
brand in the market, covering retail stores, e-commerce, and
wholesale distribution.
"We are thrilled to introduce our Original Penguin colony to
Spain," said Oscar
Feldenkreis, President and CEO of Perry Ellis International,
Original Penguin's parent company. "Drawing from our previous
experience with the growth and development of Original Penguin in
Mexico, we recognize similarities
between the Spanish and Mexican markets, while also acknowledging
the unique characteristics of our customers in both regions. We
have no doubt about the potential and success of introducing an
iconic lifestyle brand like Original Penguin to the Spanish
market."
The launch will be supported by an extensive marketing program,
with both in-store events and digital activations serving as the
foundation, with other social and media components supporting the
overall launch in the Spanish market.
In addition to the Madrid
flagship location, the full Spring/Summer 2024 collection and
accessory collection along with all other Original Penguin
lifestyle products will launch across Spain through distribution at department
stores, multi-brand retailers, and via the brand's new Spanish
e-commerce site originalpenguin.es.
About Perry Ellis International
Perry Ellis
International, Inc. is a leading designer, distributor and licensor
of a broad line of high-quality men's and women's apparel,
accessories and fragrances. The company's collections of men's
dress and casual sportswear, golf sportswear, lifestyle men's
sportswear and women's lifestyle collections are distributed
through major retail channels. The company, through its
wholly-owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®, An
Original Penguin by Munsingwear®, Cubavera®, Ben Hogan®, Savane®,
Grand Slam®, John Henry®, Manhattan®, Axist®, Farah®. Laundry by
Shelli Segal® and Rafaella®. The company enhances its roster of
brands by licensing trademarks from third parties, including: Nike®
for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf
apparel and accessories. Additional information on the company is
available at www.pery.com.
About Linea Magna Europa SL
Linea Magna Europa SL is
the new licensee for Original Penguin brand rights in Spain. The company is an affiliate of
Linea Magna, which has successfully
grown the Original Penguin brand in Mexico since acquiring rights there in
2012.
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SOURCE Perry Ellis International