The 2024 BrandSpark/Newsweek Most Trusted by
Pharmacists Awards surveyed 401 pharmacists across 36
over-the-counter product categories to identify the brands they
trust the most.
NEW
YORK, June 26, 2024 /PRNewswire/ - BrandSpark
International and Newsweek are pleased to unveil the 3rd
annual BrandSpark/Newsweek Most Trusted by Pharmacists
Awards ("BMTPhA"). This year's Trust Study gathered the
opinions of American Registered Healthcare Professionals actively
practicing and licensed to provide OTC recommendations for maximum
credibility. The study identified the most trusted brands across 36
over-the-counter product categories, growing BrandSpark's
professional trust database and continuing to assist consumers in
making informed shopping decisions.
Pharmacists have long been a reliable resource for consumers,
offering guidance on both prescription medication and
over-the-counter products. The Consumer Healthcare Products
Association shows that 81% of adults use OTC medications as their
first line of defense for minor ailments, and average 26 trips per
year for these products, but they visit the doctor only three times
in the same time span. This underscores the important role that
pharmacists play in the OTC and Health purchasing experience. "This
list addresses a market where consumers may feel less familiar and
less confident, so offering trusted recommendations can help put
them at ease during often stressful and unpleasant situations,"
explained Robert Levy, President of
BrandSpark.
According to the BrandSpark American Shopper Study, mass
retailers like Walmart and drug store chains such as Walgreens are
among the most preferred channels for over-the-counter products.
Additionally, there is a growing trend of consumers turning to
online retailers for these needs. "We're witnessing an evolution in
how consumers shop for these types of products" shared BrandSpark
Associate Vice President, Adam
Bellisario. "While consumers can speak directly to
professionals at their local pharmacy, the BrandSpark/Newsweek
Most Trusted by Pharmacists seal can be the voice of the
Pharmacist when there may not be one available, like on e-commerce
and in product advertising."
This year's study includes the following key segments of
products: Children, Cough, Cold, & Flu, Diabetes, Ears &
Eyes, Pain, Sexual Health, Skin, Stomach, and Supplements. The
survey ranks up to the top three most trusted brands where there
was sufficient trust share, providing consumers with a broader
range of trusted options to choose from. In the 2024 list,
BrandSpark introduced 24 new categories, reflective of the evolving
landscape of the OTC health industry and the increasing importance
of trust in these areas. New categories include Infant Pain and Fever Relief, Nerve Pain Relief,
and Dehydration Relief.
Notable Trends from the 2024 BrandSpark/Newsweek Most
Trusted by Pharmacists Awards:
- Opill achieved the highest trust score in the study at
92%, with a 90% margin over the #2 ranked brand. This underscores
its strong position as the first OTC birth control pill in the
USA.
- Cough, Cold, & Flu is the list's most competitive
segment, featuring two three-way ties: Mucinex, Robitussin, and
Tylenol tied for #2 in Cough, Cold & Flu Multisymptom Relief,
and Hyland's Naturals, Sambucol, and Zicam tied for #2 in
Homeopathic Cold & Flu Treatment.
- This year's study included multiple Homeopathic
Categories such as Homeopathic Cold & Flu Treatment and
Homeopathic Topical Cream/Gel for Pain Relief, highlighting the
variety of trusted options available for different consumer
lifestyles.
- Laxative brand Dulcolax ties with MiraLAX for Most
Trusted Laxative brand. The two brands tied in 2022 and the former
overtook the latter in 2023, highlighting the competitiveness of
the category dominated by these two brands.
Newsweek is publishing these results to allow millions
of Americans to leverage this list. Visit
www.newsweek.com/rankings/most-trusted-pharmacists-otc-brands-america-2024
to see the ranking, and find it in the July
5th, 2024 print edition of Newsweek Magazine.
The 2024 BrandSpark/Newsweek Most Trusted by
Pharmacists Awards winners are listed below (brands in a tie
are presented in alphabetical order and an asterisk beside a
category indicates that it is new for the 2024 survey). See details
at www.BrandSparkMostTrusted.com/usa and contact us for more
information on any category.
Children
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Children's Cough &
Cold Relief
|
Children's
Dimetapp
|
Children's
Robitussin
|
Mucinex
Children's
|
Children's Immune
System Support
|
Airborne
|
Emergen-C
|
Zarbee's
|
Children's Liquid Cough
Suppressant
|
Children's
Delsym
|
Children's
Robitussin
|
Children's
Dimetapp
|
Children's Pain &
Fever Relief
|
Children's
Tylenol
|
Children's
Motrin
|
|
Children's Sleep
Support
|
Zarbee's
|
Children's
Benadryl
|
|
Infant Pain & Fever
Relief
|
Infants'
Tylenol
|
Infants'
Motrin
|
|
Cough, Cold, &
Flu
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Cold
Shortener
|
Zicam
|
Cold-EEZE
|
|
Cough, Cold, & Flu
Multisymptom Relief
|
Vicks DayQuil /
NyQuil
|
Mucinex / Robitussin /
Tylenol (3-way tie)
|
|
Cough, Cold, & Flu
Multisymptom Relief for High Blood Pressure
|
Coricidin
HBP
|
|
|
Homeopathic Cold &
Flu Treatment
|
Boiron
|
Hyland's Naturals /
Sambucol / Zicam (3-way tie)
|
|
Liquid Cough
Suppressant
|
Delsym
|
Robitussin
|
|
Diabetes
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Continuous Glucose
Monitor
|
FreeStyle
Libre
|
Dexcom
|
|
Ears &
Eyes
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Contact
Lenses
|
Acuvue
|
Bausch +
Lomb
|
|
Earache
Relief
|
Similasan
|
Debrox / Hyland's
Naturals (tie)
|
|
Eye Drops
|
Systane
|
Refresh / Visine
(tie)
|
|
Miscellaneous
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Dehydration
Relief
|
Pedialyte
|
Liquid I.V.
|
Gatorade
|
Sleep Aid
|
Unisom
|
Benadryl
|
Vicks
ZzzQuil
|
Pain
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Homeopathic Topical
Cream/Gel for Pain Relief
|
Arnicare
|
|
|
Leg Cramp
Relief
|
Hyland's
Naturals
|
|
|
Nerve Pain
Relief
|
Nervive
|
|
|
Pain Relief
Patch
|
Salonpas
|
Aspercreme
|
|
Sexual
Health
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Emergency Contraceptive
Pill (Morning After)
|
Plan B
One-Step
|
|
|
Over-the-Counter Birth
Control Pill
|
Opill
|
|
|
Ovulation
Test
|
Clearblue
|
First
Response
|
|
Pregnancy
Test
|
Clearblue / First
Response (tie)
|
|
e.p.t
|
Skin
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Moisturizer for Itchy
or Dry Skin
|
CeraVe
|
Aveeno / Eucerin
(tie)
|
|
Scar & Stretch Mark
Treatment
|
Mederma
|
|
|
Stomach
|
Category
|
Most Trusted Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Acid Reducer
|
Pepcid
|
Prilosec OTC
|
|
Heartburn
Relief
|
Tums
|
Pepcid
|
Prilosec OTC
|
Laxative
|
Dulcolax / MiraLAX
(tie)
|
|
Senokot
|
Nausea
Treatment/Relief
|
Emetrol
|
Dramamine
|
Pepto-Bismol
|
Supplements
|
Category
|
Most Trusted
Rank
#1
|
Most Trusted Rank
#2
|
Most Trusted Rank
#3
|
Joint Health
Supplement
|
Osteo
Bi-Flex
|
|
|
Memory Support
Supplement
|
Prevagen
|
|
|
Niacin
Supplement
|
Nature Made
|
Nature's
Bounty
|
|
Women's Probiotic
Supplement
|
Culturelle
Probiotics
|
Align Probiotics /
Florajen (tie)
|
|
How winners are determined
401 pharmacists practicing in the
United States determined the BrandSpark/Newsweek Most
Trusted by Pharmacists Awards winners for 2024 through their
unaided write-in citations, as if they were giving their
suggestions in the pharmacy. The highest share of citations as Most
Trusted in the category determined the winner, with other brands
ranked based on share where at least 8% of citations was received.
If the margin of citation share was less than 3% between brands,
then a tie was declared.
About BrandSpark International and Best New Product Awards
Inc.
Founded in 2001, BrandSpark International is an independent
marketing research firm that combines omni-channel consumer
insights with competitive context, providing insights that are
actionable in the real world. BrandSpark helps clients refine brand
positioning, build trust, and improve success with new product
launches. As one of the research-backed, highly accredited awards
programs run by Best New Product Awards Inc., the
Newsweek/BrandSpark Most Trusted by Pharmacists Awards, now
in its 3rd year, is the only list of its kind in America
which identifies the brands pharmacists trust most in
over-the-counter product categories, as determined by American
Pharmacists through their top-of-mind responses.
Permission and authorization from Best New Product Awards Inc.
are required to reference the BrandSpark/Newsweek Most Trusted by
Pharmacists Awards win or use the claim or logo in any
communication.
For licensing inquiries, interview requests and complimentary
insights from the study contact: Adam Bellisario, Associate Vice-President,
BrandSpark Most Trusted & Best New Product Awards Inc.
ABellisario@BrandSpark.com.
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SOURCE BrandSpark International